Most consumers only spend one to two weeks planning their Valentine’s Day gifts. However, that fast turnaround from shopping to conversion doesn’t mean that digital marketing efforts are in vain. Instead, brands simply have a smaller timeframe to captivate consumers and encourage them to complete a purchase.
Luckily, 92 percent of consumers are willing to spend more money on a Valentine’s Day gift than they intended for the right sale or perfect product. That means nearly every consumer is subject to the persuasion of successful marketing strategies around Valentine’s Day.
Niriya is the best digital marketing agency that capture consumers, increase conversions and boost revenue during Valentine’s Day.
The 3 best marketing strategies include:
1. When In Doubt, Market To Men
Studies show that men spend about twice as much on Valentine’s Day as women do. In addition, they purchase more substantial products.
For example, although women buy more greeting cards, men lead in sales for jewelry, flowers and other experiences such as entertainment and dinner reservations.
Therefore, be sure to add a little more male-focused marketing tactics throughout the first two weeks of February. Try digital marketing initiatives such as:
- Social media ads.
- Paid search.
- And more!
2. Sales Increase Spending
In 2017, The National Retail Federation found that special sales strategically increased spending around Valentine’s Day.
In fact, 48.6 percent of shoppers would spend an additional $10 for an item that had a great deal. Plus, 31.4 percent of shoppers would spend an extra $10 if they also received a free gift with purchase.
To showcase timely sales around Valentine’s Day, invest in marketing tactics such as:
- Website banner ads.
- Email marketing campaigns.
- Video marketing ads.
- And more!
3. Don’t Forget Friends, Pets and Other Loved Ones
Valentine’s Day may have romantic roots, but consumers are increasingly spending more money on close friends, family and even their pets. In fact, consumers spend $681 million on Valentine’s Day gifts for the pets alone in 2016.
Therefore, it is in your best interest to widen your marketing message beyond traditional couples. Try incorporating inclusive language, creative products or unique experiences aimed at different types of people throughout February to ensure you’re appealing to all valuable shoppers.
“Over half of all Americans will celebrate Valentine’s Day this year,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “By integrating strategic sales, brands will be able to boost brand awareness and improve sales in a small window while still achieving long-term growth.”
To integrate these digital marketing tactics into existing strategies effectively, brands can work with professional digital marketing companies. Partnering with a highly qualified firm gives brands access to experts who have experience with timely marketing campaigns that are proven to lift revenue and sustain it long-term.
We are showcases as the best local and global digital marketing company based in India.