When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.
There are lots of ways to find people who will look forward to getting your emails, but we’ve rounded up a few that work best. We’re recognized as an Digital Marketing Company on DesignRush. The below given some important instructions while working on email marketing in term of what we have to do and what we have to avoid while sending emails to our subscribers or customers.
Email Marketing Do’s
- Grow your email list the right way using a sign-up form that requires subscribers to opt-in to receive your emails.
- Keep your business on their mind. Send your welcome email immediately after they subscribe.
- Include attention – getting preheader text to provide more context to your message and encourage your reader to open the email.
- Segment your list based on the interests of your audience or their stage in the buying cycles.
- Use your reporting data to improve your future email campaigns and customer engagement.
- Get personal because personalization increases your email’s chance of being opened by 26%.
- Use marketing automation to create customer journey’s that nurture them and provide them valuable content along the way.
- Use dynamic content to tailor message to subscriber attributes. Focus on your customer’s gender, performance and their geo-location.
- Give your emails the best chance at being opened. Send emails based on your subscriber’s time zones to give your emails the best chance of being opened.
- Check every element of your email to ensure it’s in tip-top shape before you push send.
Email Marketing Don’ts
- Buy an email list
- Make new subscribers wait to hear from you after they’ve signed up.
- Forget preheader text.
- Send the same email to every subscriber on your list
- Ignore your email marketing reporting or analytics
- Send a generic email that does’nt speak to anyone
- Send disconnected on-off emails
- Use the same images and copy for every subscriber
- Send emails to all subscribers all the same time
- Send your email without doing a through check for typos, broken links and other errors.