During the Diwali season more people engage with content on various websites as well ecommerce to buy products online. This is a great time to reach potential customers with brand awareness and online advertisements.
Ads that use the brand awareness objective are optimized to show ads to people who are more likely to pay attention to them. This helps with brand awareness and ad recall to increase sales online.
Here’s how to use the Brand Awareness objective during the busy shopping season:
1. Choose Brand Awareness for your campaign objective.
Increasing brand awareness is about telling people what makes your business valuable. As your business grows, your campaign goals change. First, your campaigns may focus on building awareness and acquiring new customers. Later, you may encourage people to make a purchase or sign up for an event. So, pick the right advertising objective on Google as well social media platforms that aligns with your business goals.
2. Tell your brand story beautifully
Our eye-catching storytelling formats help you capture attention and tell your brand story across every device. This helps to reach the right people most likely to be interested in your business by connecting you with people who are similar to your existing customers. Start sharing your brand story with the right people at right place and right time.
3. Target ads to people with demographics and interests that are similar to your current customers.
Show your ad to people who live nearby or in the general area of your local business. It is very important to keep in mind that you products should be more interested and realtes to the local residents.
4. Create a slideshow or video ad to tell your brand story or show how you’re preparing to welcome Diwali.
This is one of the best way to engage customers more easily as customers will also like to show such kind of video or images. Shooting such kind of video will help you to make customers more satisfaction and understand about your products.
5. Track metrics including video views for campaigns using video assets, reach, engagement and estimated ad recall lift.
Tracking customers engagement is one of the key factors for increasing sales online. By tracking you will aware about the behaviour of the customer activities and well products they like most. A good track matricks will help you to understand your customers engagement and creating ads.
6. Remarket your customers
Keep your business in front of visitors who have already seen your site. Remarketing targets prior visitors to keep your name at the forefront of their research.
If you find something else that works better for your business, don’t be afraid to try it. Increasing brand awareness takes time, effort, trial and error, and a lot of experimentation. Hence, the above 5 factors are only the best ideas for brand awareness objectives.