How to Make Ecommerce Strategies that Yield Results

When did you last you reviewed your ecommerce strategies? Many businesses just do not pay attention to the strategies that need improvements even when their online stores are not doing so well. They simply blame their customers for depreciating sales and the business performing along the expected lines.
ecommerce strategies
The matter of fact is that an online store needs to remain very careful when formulating its strategies and clearly point out the weaker areas. Here, we give you some tips on how to make necessary amendments in your strategy to shore up your ecommerce business.

Make Your Store User-Friendly and Convincing

Visitors must have a great shopping experience at your ecommerce store. If they form a bad opinion about your store due to any sort of hassles they come across when selecting products, getting the information or placing their orders, then the user is unlikely to make repeat purchasing. Remember that your customers cannot physically touch and see the products online. Hence, your store should make all efforts to convince potential customers that your products are of genuine quality. So, write descriptions, post high-quality images of the products, enlist testimonials from satisfied customers and do every other thing to convince prospects and customers.

Most importantly, your ecommerce store must give assurance that credit details of the customers are entirely secure. Tell them that your store website has an advance security system installed for safe payment and exchange of information. Also, make sure that your products are priced appropriately to address the cost related worries of budget-minded customers.

Ecommerce experts say that people take pride in taking right purchasing decisions. They will come back again if your store meets their expectation. So, fulfill every promise you make on quality of the product, security of payment details and timely delivery of the products.

Your Store’s Entire Team Should Think like a Customer

Before taking your ecommerce services to the people, test your services first on your own team at the store. Consider the team as your first set of customers and ask them to report if they experience difficulties navigating through your site or placing orders etc. Then, point out the areas that need improvements. Let your team test the service just like your ideal customers will do. So, if you find out flaws in your services, then make the necessary amendments on the store website before finally making it active for visitors.

Pay Attention to Customer Feedback

Many ecommerce specialists emphasize that online stores must listen to what their customers have to say. The experts opine that online stores must make timely adjustments in its features and service accordingly after a fair assessment of their customers’ views and feedbacks. They warn that the stores may not have all the useful ideas from the professionals and that the end-users sometimes provide valuable insights on what’s going wrong with the services.

For example, you may think that many of your store functionalities and features were really cool but your users may not like them at all. They may prefer simple products that satisfy their needs quickly and easily fast. So, feedback and opinions of customers should always be welcomed especially when you introduce new products on your ecommerce website.

Reward the Customers

When customers visit your ecommerce store, they first look for discounts, promotions or loyalty programs. They look for that little extra which gives them the feeling that they are doing a wise shopping. Therefore, lure them with your offers, discounts and promotions. This also helps in generating word-of-mouth publicity for your ecommerce business and helps shape up your brand affinity.

For example, when ecommerce store Everlane was first launched, its founder emailed his friends asking them to invite 50 friends to make them followers and if they do that, they would get free shipping for life. As a result, each of the 600 followers of the store invited 50 friends and in five days the store had 60,000 new sign ups.

Stay Ahead of Competition

Your ecommerce store should always be evolving. This is important to stay ahead of your competition. So, listen to your customers and keep up with the new trends in technologies. Make all the efforts to improve the shopping experiences of your users

7 Mind Tricks to Boost Your Ecommerce Sales

The greatest weapon anyone can use against you is your own brain. The primary function of the brain is to make decisions, and by exploiting the true essence of human psychology by inducing factors like fear, excitement or pleasure, these decision-making capabilities can be governed.
7 Mind Tricks to Boost Your Ecommerce SalesLets begin rolling what these external factors are. Griffin Roer has written in length how mind tricks can effect the purchasing power of the customers. The art of business isn’t all about buying and selling, its also about marketing it well. And to market your services and products well, its important to get into the skin of your target audience.

Lets begin knowing some mind tricks that can boost your ecommerce sales and increase conversion.

1. Only 1 Left in the Stock

By creating a sense of urgency with scarcity you can increase the value of the product, you only have to make your customers feel that the availability is limited. The trick is to keep inventories artificially low. This will motivate the buyer to make a purchasing decision quickly and get their wallet out faster.

2. Order today to avail the item by tomorrow

Consider this scenario, you are browsing a product page and all of sudden you see a pop saying,Hey! Its your lucky day, order today and you will have the product by tomorrow. Now it isn’t much about whether customer want to have a product or not, its all about the happiness the customer will get from the early delivery of the product.

3. Limited Time Remaining for Purchase

Again, a sense of urgency. A deadline can always effect the purchasing decision and bring the customer to your side of the fence. Many coupons based sites are already focusing on limited time deals.

4. Save 38%

The Fear of missing out on something is a great deal-breaker. Sometimes, it looks like everything is on sale. Ecommerce marketers can never ignore the psychological effect of loss aversion. You can always point out the saving right next to MRP and customers will understand that the cost of not buying exceeds the cost of buying.

5. Showcase The Best Value

Another strategy is to display several similar option at an alarming different price. This is done to showcase the most popular or least popular product, which makes the most expensive option seem somehow unreasonable, so the customer will simply narrow down their purchasing decisions.

6. Get Free Shipping on Purchase worth 299

Now, as a money-saving customer, why would anyone want to miss out on free shipping? Say a customer is spending 250 rupees on a tee shirt, and another 50 rupees on shipping. In this case, a customer would want to add socks worth rupees 70 just so that the customer can save some money. This is another mind trick for your ecommerce business to boost sales.

7. Interloper Effect

The desire for outside approval has a name called the interloper effect. Its a part of human nature to think that third-party judgments are unbiased and trustworthy. That’s the reason there is a 5 star rating on some products and 3 on other. Majority of ratings and reviews are in-house in order to give a particular item an authentic feel. Ecommerce websites can always boost sales by following these psychological tips.

Wrapping it Up.
Next time you brainstorm on your business with your employees, makes sure you tell them these rules of engagement which not only will make customers feel comfortable and secure, but will also increase the conversion.

Let us know about more psychological conversion optimization you did for your ecommerce store in the comment section below.

Top 5 Best Email Marketing Tips for Ecommerce Startups

Email marketing makes for one of the most affordable ways to reach out to your customers for startups, especially ecommerce startups. According to a blog published at Custora, email marketing is the second biggest way of driving traffic after search engines for ecommerce businesses. But email marketing is no mean feat considering most users don’t like to share their email addresses with just anyone. So, how do you effectively use email marketing to ensure more leads and revenue for your ecommerce startup?
niriya email marketing tips ecommerce startups

Here’s a little list of top 5 best email marketing tips to drive visitors to your site and converting them into buyers.

1. Segmentation

Segmentation of email list is important to ensure maximum impact. This way you can ensure that you’re sending the right email to each individual customers conforming to their interests or needs. A survey conducted by MailChimp reveals that sending emails to specific segments increases of chances of opening the mail by 14% and click-through rates improve by 15%.

2. Personalization

Giving a personal touch to your message in your emails is extremely important to converting your email recipients into buyers. Email personalization results in 14% improvement in click-through-rates and conversion rates goes up by 10%. So, personalize your email subject lines and call to action to attract prospects. In addition, make it a point that your email list is relevant to your business.

3. Mobile Optimization

According to a study by Litmus, 53% emails are opened on mobile devices and the number is rising by each day. Another study reveals that responsive design of emails is responsible for increasing click-through-rate of emails by 63% and transaction rates by 18%. So, consider making your emails responsive to small screens of mobile devices. Keep width at 500 pixels, body at 14 pixels and headlines at 22 pixels.

4. Images

Images are your surefire tools to make your email marketing campaign successful. Relevant images of products along with your email message help in convincing the readers in clicking on the links that take them to your ecommerce website. Make sure that the product images are clickable. To make your emails even more impactful, do well to use dynamic images showing your products in action offering visitors a real time experience of the product.

5. Call-to-Action

Once the reader of your email is finished with getting your message, your call–to-action button does rest of the job of converting the reader into buyer. Choose colors that make your call to action buttons stand out. Placement is yet another criteria that you must test your CTA on. Ensure creative call-to-action buttons.

Remember, emails are the most powerful weapon in your marketing arsenal and a careless approach will do nothing but hurt your marketing endeavors. Take that extra effort to organize and send out your relevant emails content to lure nearly 70% of consumers who prefer email as the primary mode of communication with your ecommerce business.

Do you know of any other tips that can help you maximize the impact of your emails? Please leave your comments below and spread some ecommerce startup love!

How to Develop and Maintain a Successful Business Reputation

Developing a reputation takes time and effort and it can be something that’s lost in an instant. However, there are a number of things you can do to help your business build it’s reputation and keep it for the long term. 8 of 10 internet users in the US say that negative information read online made them change their mind about a purchase decision. With a sound strategy, you can increase traffic to your site and confidence in your brand. How to Develop and Maintain a Successful Business ReputationHere are some basic guidelines to consider while you are planning to develop and maintain a successful business reputation for your business:

Treat Every Customer Fairly

It is observed that customers are always getting arogant while talking to company representative on phone or any media. Replying calmly, politely, and clearly is your best tactic, even if you’re incensed. If potential customers see that you treat even the worst customer fairly, it’ll impress on them that they’ll get a fair shake, giving you a positive business reputation.

Be Active on Resolving Customer Complaints

If a customer comes to you with a concern, whether it’s a minor question or a fairly serious problem, make the time to talk to them directly and find out what happened. Listen carefully, take notes and discuss with them what you can do to rectify the problem and ensure that you will resolve the problem as soon as possible and give a reply note to your customer. Doing this will ensure you have an excellent reputation for your business.

Build A Positive Business Image

Every industry has best practices and a code of ethics, so right from the start, use those as your guiding principles when building a positive business image. Make sure every employee understands what the ethical situations are, why it’s important to abide by these practices, and what to do if faced with a difficult situation. Following such guideline will build a positive business images in your employee and also your customers.

Get Engaged with Community

Joining an industry organization or professional association demonstrates your business commitment. Membership in the Better Business Bureau and the local Chamber of Commerce can also be reassuring to potential customers and also you will recognize by many eye balls that makes a reputation and may lead to a potential customer.

Company Impressions on Paper

Ensuring your business has the right sort of impression on paper is important and this means presenting it in the most professional manner possible. Having a well curated social media presence and also ensuring any material relating to the business is expertly done, creates the correct impression for your company.

How to Use Social Media for Your E-Commerce Business

Your E-commerce portal must get plenty of visitors in order to compete with hundreds of similar sites out there on the web. This means that you will be consistently looking for places where your potential customers might be active. When you find such places, all you need to ensure is to lure them with attractive offers, schemes and advertise your site amid them. So, what are such places?
Niriya Blog - How to Use Social Media for Your E-Commerce Business
Well, social media is no doubt a buzzing place for people. It provides people a platform to chat and communicate in varied ways with the rest of the world. Most used social sites include Facebook, Twitter, Instagram and YouTube amongst a host of many others. These sites can help you highlight your ecommerce website to draw in audience to your website. However, only a carefully planned strategy to explore social media can work for bringing people to your ecommerce website.

Here are some best ways to consider for promoting your ecommerce website on social channels.

Be More Visible

Social media has over 350 million people communicating with the world. Such massive audience is accessible as your potential consumers if your business is always visible to them. For this, you must post your content such as blogs, vlogs, images, infographics, videos, etc. very often as a source of fresh information about your ecommerce website and its products.

Locate Your Customers

Find out which social channels your targeted audiences are mostly using. Remember not all people use all the social sites. Depending on their preferences and choices, many of them are on Facebook while others communicate mainly through Instagram or YouTube. For example, fashion retailers mostly use Instagram and Pinterest for visual appeals of these platforms and because their consumers use the visual media. Thus, a little research for pinpointing the right channels to target your audience will be prudent.

Maintain Good Reputation

Social media is also proves to a bad place when it comes to ruining reputation of even some of the biggest names in the world of business. Therefore, you must be watchful in guarding your reputation by regularly scanning for adverse comments about your company, products or services you offer. Just as you find out such comments, counter them with arguments and prove them wrong. As a tactic, launch some videos that showcase great qualities and usefulness of your ecommerce site and its services.

Listen to Customer Complaints

Success of your ecommerce business depends a lot on how quickly you meet grievances of your customers. If you fail to do so, they will tarnish your reputation on Facebook and other channels. Therefore, as a wise step, employ a customer support team that can resolve issues through social media.

Research Your Market

Since your target market and consumers are ever evolving, you must be consistently in touch with their changing preferences. Social media outlets make your research job a lot easier. People express their choices and you can get an insight by visiting the comments they are making about the types of products or services you offer. For more information about what customers are looking for, you can visit reviews and trending topics also.

Promote and Sell

Social channels are best considered by marketers as a place to promote a ecommerce business. Since you are running an ecommerce business, you would be offering coupons very often to consumers. Advertise these coupons as pop ups on Facebook pages. Like many companies, you can also create the ‘sell’ feature on your social channel pages.

Build Relationship

Companies now focus on relationship building as a part of their marketing plans. But the relationship with people is best built by being visible and available to them. As against it, the approach of being visible and addressing the people when launching your products or ecommerce website and then vanishing does not work anymore. Instead, make sure that your ecommerce business as a brand records it presence on social sites regularly. That will help greatly in establishing a rapport with people.

I believe that the above mentioned ways be very useful for those who are into the ecommerce business or recently the have started their ecommerce business as stratups.

Top 5 Content Marketing Tips to Boost Your E-commerce Business

If f you’re planning to promote your ecommerce website, then it’s essential that content marketing is an essential part of your e-commerce marketing plan. In fact, content marketing can boost your e-commerce site and help you build user trust for your brand. In addition, content marketing also helps you rank high on SERPs, and helps you attract and convert strangers into long-term customers. So, if you’re looking to boost your ecommerce website.
Top 5 Content Marketing Tips to Boost Your Ecommerce Business - niriya blog

Here is a list of 5 content marketing tips that must find a place in your ecommerce marketing strategy.

1. Create Videos

It is revealed that 80% online visitors watch videos and only 20% read the content. Given the popularity of videos, it’s important for you to create videos to effectively market your ecommerce brand. So, do well to create videos that provide details on how to use your products and services. Videos showing how your products and services will contribute to improvement of your customers’ lives must also find a place on your video creation strategy.

2. Use Images

One thing that dramatically affects the visual appeal of content marketing are photos. Relevant images, those portraying a clear relation to your ecommerce brand and photos that showcase your services or products must be part of your content marketing checklist too. Images that convey your ecommerce brand’s personality also make for a good choice to impress consumers. Your ecommerce marketing plan will benefit immensely if you can create plenty of photos with great titles, descriptions and title tags that are rich in keywords.

3. Content Distribution

Content distribution is yet another vital aspect of your ecommerce marketing strategy. Sharing of your content on social media is essential. Do well to post your content regularly on Facebook, Google+, LinkedIn, YouTube, Twitter and other social media sites. Make it a point to ensure that your content appeals to the emotions of your audience. Ensure social sharing buttons to encourage your visitors to share the content that they like. In addition, encourage visitors to leave their comments, questions and suggestions.

4. Create User-friendly Site

Just having a website for your ecommerce business is not enough. With ever-increasing competition on the web, it has become all the more important to invest in a high-quality, effective web design. Do well to ensure easy navigation so that your visitors are able to navigate easily through the site to locate products or relevant information. Your website must be laid out in such a way that certain elements pop up. For instance, important links such as FAQs shouldn’t be buried under the fold or at the bottom of the page. Contact details should be easy to find. In addition, these elements must be in a clutter-free space.

5. Repurpose Your Static Content

With the overload of static content, users have become desensitized towards brand content. Users now want and essentially demand interesting and engaging content that they can interact with. So, do well to repurpose your static blogs and articles into interactive quizzes, microsites or interactive infographics. Do well to ensure friendly tone and keep the overall voice of the interactive content design simple and engaging. This will help you stand out from your competitors and catch user fancy relatively easily.

We are sure these tips will help you take your ecommerce site to increasing number of people and add another batch of happy consumers to your list of customers.

5 Top Tips to Create that Perfectly Converting Checkout Page 5 Top Tips to Create that Perfectly Converting Checkout PageSo you’ve invested in a useful and engaging ecommerce website and made sure that everything from your landing page to product descriptions and overall voice in the design speaks to your consumers and prospects and resonates with them in the best way possible. Even you’re able to attract a steady stream of traffic to your site. But what about your conversion, your sales figures? Do they really match up all the efforts, time and money you’ve spent to ensure a fabulous and popular ecommerce site? If you’re nodding your head in a no it might be time to see if your checkout page is working good for you. According to a study by Baymard Institute, 68.83% shopping carts are abandoned.

Remember, checkout page is what decides success and failure for your ecommerce site. Therefore, it’s important to ensure friendly, professional and easily navigable checkout pages. There’s nothing baffling than a checkout page that’s uncongenial, confounding and difficult to complete. In fact, a number of market surveys conducted worldwide came out with the same result: ecommerce sites that underestimating the value of good checkout process and page miss vital opportunities and succumb to competitions.

So if your site traffic isn’t converting into sales, it might be worth spending some time to skim through this blog and get acquainted to some quick tips to create that perfectly converting checkout page.

1. Don’t Necessitate Registration

Not every customer will want to fill out a lengthy form and register in order to purchase from your ecommerce site. So, ensure that the registration is done after the checkout process and not before that. Surveys reveal that sign-up forms add to the ever-increasing cart abandonment rates. Remember, the rule of the game is simple; you need to get and hold the attention of your customers and hold it long enough until they’ve paid for your products. So, don’t give them a chance to change their minds and close your page right in beginning of their buyer’s journey by forcing them to fill out a registration form. Check out some intriguing checkout page examples that don’t necessitate registration process in the very beginning of the buyer’s journey.

2. Provide Photos, Specifications and Links

Remember, your customers look for and essentially demand to review their shopping cart before making their final move to hit the ‘Buy’ button. So, do well to ensure that they’re able to easily review, scan and verify the products in their cart. Add high quality, interactive product images to allow consumers to see the item in their preferred colors or styles. Facilitate alternate views of the item and ensure zoom functionality. Similarly, provide product specifications for the products in the shopping cart. Link these products to their product pages to make it easy for the customers to verify that they’re buying the right item. In addition, it makes sense to provide a progress indicator. Doing so will inform customers about the stage of the checkout process they’re in right now and how long would it take before the checkout process is complete. Also, make it easy for your customers to easily modify the order and add or remove items from their cart.

3. Ensure Quick Load Time

In many countries including India, mobile data networks are slower. And as per surveys, slower network speed adds dramatically to cart abandonment rates. Do well to ensure faster load time for your checkout page. Make it a point that your checkout page loads within 3 seconds. Forbes reveals in one of its blogs that loading delay of one second results in 11% decrease in page views. So, pre-load information that most relevant information so that your users do not need to wait for the network. Keep the image sizes smaller and avoid image carousels. In addition, smartly apply animated buttons and other elements to mask short network delays.

4. Keep Your Interface Simple

Remember, you’re just one click away from oblivion. So, it makes sense to ensure that your checkout process is as simple as it can be. Keep the interface simple and don’t confuse your customers with unnecessary elements such as product category links, featured products, discounts and offers, and so on. Remember, your users need consistency. So be consistent with your language, layout, and design. According to Crazy Egg, around 10% buyers abandon their shopping cart because of a lengthy checkout process.

5. Cart Abandonment Reminders

Remember, there may be a host of reasons why your customer abandoned his/her shopping cart. But, it doesn’t mean that the transaction is done and over with. Send out email campaigns to remind customers of their abandoned carts. 41% buyers abandon their carts as they aren’t able to make a buying decision. So, it makes sense to give them an option to complete their purchase when they are ready to do it. Besides sending email reminders, do well to ensure the “Wishlist” feature in order to make it easy for customers to make a purchase whenever they are ready to do it. In addition, do well to customize your ‘Order Confirmation Emails’ to your advantage.

If your checkout page fails to incorporate all these pointers into an engaging whole, one that supports your ecommerce brand, now’s your chance. Go for the change. It’s never too late to get your cart abandonment rate back on track. We’re sure these tips will help you make things awesome for your customers and improve your bottom line.

What do you think? Will you apply these tips to improve your cart abandonment rate? Let us know in the comments!

Every Startups Should Keep Their Website & Designs Legal

A visually appealing website is the first and foremost requirement of startups to compete in today’s highly competitive market. No wonder, most startups aim to source a creatively inspiring and highly functional website. However, smooth functioning of a startup business becomes increasingly difficult if its website and its design get entangled in legal issues. BITLAW, a legal disclaimer website, clearly states that besides a website being spectacular and fully functional, its design must conform to the website legal standards. - Every Startups Should Keep Their Website And Designs LegalQuite often, site administrators are faced with many serious legal issues as they lack awareness about legal aspects of design. They never know when they’ll be served a legal notice from someone unknown. So, keeping website and designs clean of every possible legal trap is highly essential for businesses, especially startups.

Crucial legal issues faced by website owners that include copyright infringements, trademark concerns, domain name concerns, linking and framing defamation should therefore be handled very carefully. So, startups that do not adhere to the legalities of their website creation may end up wasting their time, money and energy on dealing with legal challenges rather than focusing on the core growth of their business.

Let’s now explore some important elements that will prompt startups to focus on development of websites that are almost free of the legal issues.

1. You are to be Held Responsible

Do you know that as a website owner, you will personally be answerable before a court of law if any legal issues crop up in your website? However, if you can show documents that prove that someone else’s involvement is there then you might escape from your accountability. BITLAW says that the lawsuit is generally filed on the person who is found involved in the illegal creation of website design. And since email service is not allowed for the court cases, the lawsuits require you to be present in the court in person. This is a norm followed in the United States and a majority of other Western countries means you’ll have to personally deal with the legal problems pertaining to your website design.

For lawsuit norms and of Asian countries and other regions, you can check their websites.

2. Why is it Important to Ensure that Every Tiny Part of Design is Legal?

Very often, startup website owners or designers think that since they have acquired legal rights for a major portion of design they need not legally obtain rights for each and every part of that design. And this is where they can easily fall in the trap!

Code, therefore emphasizes that every small part of your design must be legal. You need to ensure that color, typeface, size and design elements of your image or picture are individually owned by you as copyrighted parts of the image. Remember, today’s advance identification technology easily catches illegal additions being done to a design. The access of many software tools within the reach of most of the people has made the task even easier.

So, the best way would be obtain the copyrights of every picture or image you wish to use as part of your website design. Rather, make sure that you possess the rights for all the images you wish to incorporate in your website. The designers too must possess the rights of every tiny bit and piece of design they plan to include in their design. In addition, you also need to ensure that you have rights to do modifications to a copyrighted image, if you plan for it.

Remember that owning the rights of commercial use of any image does not qualify you to modify that image without seeking approval from the owner. In addition, you should also keep the receipt and the terms and conditions of use safe with you long after you purchase rights for an image or design pattern. This will save you from most of the copyright issues that might creep up in the future.

For instance, if you plan to invest on designing a website from a website design agency, do well to check with them about the kind of authorization they have for the website design. You can check for additional licenses as well to ensure better protection of your  website and logo and save you from forthcoming problems. And if you are a designer, you need to be doubly sure of copyright protection of each and every design component you are going to incorporate in your design. This will allow you to better control your designed or purchased images and you won’t land up dealing with infringement issues when you are about to sell your logo or a graphic design!

3. Try to Do Away with Trademark Images

You need to be very cautious while considering an image or a picture that closely resembles any trademark image. Corbin Ball says that use of images that are closely patterned after trademark images can go against the intellectual property laws.

It is, therefore, advisable to completely avoid trademark images especially if you do not have the permission to use them. Remember, even a tiny part of the trademark design used in your website without the owner’s permission can invoke complains and make you guilty of violation acts.

With these handy and simple to integrate tips, startups and small businesses can easily do away with copyright and infringement issues.