5 Top Tips to Create that Perfectly Converting Checkout Page

niriya.com 5 Top Tips to Create that Perfectly Converting Checkout PageSo you’ve invested in a useful and engaging ecommerce website and made sure that everything from your landing page to product descriptions and overall voice in the design speaks to your consumers and prospects and resonates with them in the best way possible. Even you’re able to attract a steady stream of traffic to your site. But what about your conversion, your sales figures? Do they really match up all the efforts, time and money you’ve spent to ensure a fabulous and popular ecommerce site? If you’re nodding your head in a no it might be time to see if your checkout page is working good for you. According to a study by Baymard Institute, 68.83% shopping carts are abandoned.

Remember, checkout page is what decides success and failure for your ecommerce site. Therefore, it’s important to ensure friendly, professional and easily navigable checkout pages. There’s nothing baffling than a checkout page that’s uncongenial, confounding and difficult to complete. In fact, a number of market surveys conducted worldwide came out with the same result: ecommerce sites that underestimating the value of good checkout process and page miss vital opportunities and succumb to competitions.

So if your site traffic isn’t converting into sales, it might be worth spending some time to skim through this blog and get acquainted to some quick tips to create that perfectly converting checkout page.

1. Don’t Necessitate Registration

Not every customer will want to fill out a lengthy form and register in order to purchase from your ecommerce site. So, ensure that the registration is done after the checkout process and not before that. Surveys reveal that sign-up forms add to the ever-increasing cart abandonment rates. Remember, the rule of the game is simple; you need to get and hold the attention of your customers and hold it long enough until they’ve paid for your products. So, don’t give them a chance to change their minds and close your page right in beginning of their buyer’s journey by forcing them to fill out a registration form. Check out some intriguing checkout page examples that don’t necessitate registration process in the very beginning of the buyer’s journey.

2. Provide Photos, Specifications and Links

Remember, your customers look for and essentially demand to review their shopping cart before making their final move to hit the ‘Buy’ button. So, do well to ensure that they’re able to easily review, scan and verify the products in their cart. Add high quality, interactive product images to allow consumers to see the item in their preferred colors or styles. Facilitate alternate views of the item and ensure zoom functionality. Similarly, provide product specifications for the products in the shopping cart. Link these products to their product pages to make it easy for the customers to verify that they’re buying the right item. In addition, it makes sense to provide a progress indicator. Doing so will inform customers about the stage of the checkout process they’re in right now and how long would it take before the checkout process is complete. Also, make it easy for your customers to easily modify the order and add or remove items from their cart.

3. Ensure Quick Load Time

In many countries including India, mobile data networks are slower. And as per surveys, slower network speed adds dramatically to cart abandonment rates. Do well to ensure faster load time for your checkout page. Make it a point that your checkout page loads within 3 seconds. Forbes reveals in one of its blogs that loading delay of one second results in 11% decrease in page views. So, pre-load information that most relevant information so that your users do not need to wait for the network. Keep the image sizes smaller and avoid image carousels. In addition, smartly apply animated buttons and other elements to mask short network delays.

4. Keep Your Interface Simple

Remember, you’re just one click away from oblivion. So, it makes sense to ensure that your checkout process is as simple as it can be. Keep the interface simple and don’t confuse your customers with unnecessary elements such as product category links, featured products, discounts and offers, and so on. Remember, your users need consistency. So be consistent with your language, layout, and design. According to Crazy Egg, around 10% buyers abandon their shopping cart because of a lengthy checkout process.

5. Cart Abandonment Reminders

Remember, there may be a host of reasons why your customer abandoned his/her shopping cart. But, it doesn’t mean that the transaction is done and over with. Send out email campaigns to remind customers of their abandoned carts. 41% buyers abandon their carts as they aren’t able to make a buying decision. So, it makes sense to give them an option to complete their purchase when they are ready to do it. Besides sending email reminders, do well to ensure the “Wishlist” feature in order to make it easy for customers to make a purchase whenever they are ready to do it. In addition, do well to customize your ‘Order Confirmation Emails’ to your advantage.

If your checkout page fails to incorporate all these pointers into an engaging whole, one that supports your ecommerce brand, now’s your chance. Go for the change. It’s never too late to get your cart abandonment rate back on track. We’re sure these tips will help you make things awesome for your customers and improve your bottom line.

What do you think? Will you apply these tips to improve your cart abandonment rate? Let us know in the comments!

Every Startups Should Keep Their Website & Designs Legal

A visually appealing website is the first and foremost requirement of startups to compete in today’s highly competitive market. No wonder, most startups aim to source a creatively inspiring and highly functional website. However, smooth functioning of a startup business becomes increasingly difficult if its website and its design get entangled in legal issues. BITLAW, a legal disclaimer website, clearly states that besides a website being spectacular and fully functional, its design must conform to the website legal standards.
niriya.com - Every Startups Should Keep Their Website And Designs LegalQuite often, site administrators are faced with many serious legal issues as they lack awareness about legal aspects of design. They never know when they’ll be served a legal notice from someone unknown. So, keeping website and designs clean of every possible legal trap is highly essential for businesses, especially startups.

Crucial legal issues faced by website owners that include copyright infringements, trademark concerns, domain name concerns, linking and framing defamation should therefore be handled very carefully. So, startups that do not adhere to the legalities of their website creation may end up wasting their time, money and energy on dealing with legal challenges rather than focusing on the core growth of their business.

Let’s now explore some important elements that will prompt startups to focus on development of websites that are almost free of the legal issues.

1. You are to be Held Responsible

Do you know that as a website owner, you will personally be answerable before a court of law if any legal issues crop up in your website? However, if you can show documents that prove that someone else’s involvement is there then you might escape from your accountability. BITLAW says that the lawsuit is generally filed on the person who is found involved in the illegal creation of website design. And since email service is not allowed for the court cases, the lawsuits require you to be present in the court in person. This is a norm followed in the United States and a majority of other Western countries means you’ll have to personally deal with the legal problems pertaining to your website design.

For lawsuit norms and of Asian countries and other regions, you can check their websites.

2. Why is it Important to Ensure that Every Tiny Part of Design is Legal?

Very often, startup website owners or designers think that since they have acquired legal rights for a major portion of design they need not legally obtain rights for each and every part of that design. And this is where they can easily fall in the trap!

Code, therefore emphasizes that every small part of your design must be legal. You need to ensure that color, typeface, size and design elements of your image or picture are individually owned by you as copyrighted parts of the image. Remember, today’s advance identification technology easily catches illegal additions being done to a design. The access of many software tools within the reach of most of the people has made the task even easier.

So, the best way would be obtain the copyrights of every picture or image you wish to use as part of your website design. Rather, make sure that you possess the rights for all the images you wish to incorporate in your website. The designers too must possess the rights of every tiny bit and piece of design they plan to include in their design. In addition, you also need to ensure that you have rights to do modifications to a copyrighted image, if you plan for it.

Remember that owning the rights of commercial use of any image does not qualify you to modify that image without seeking approval from the owner. In addition, you should also keep the receipt and the terms and conditions of use safe with you long after you purchase rights for an image or design pattern. This will save you from most of the copyright issues that might creep up in the future.

For instance, if you plan to invest on designing a website from a website design agency, do well to check with them about the kind of authorization they have for the website design. You can check for additional licenses as well to ensure better protection of your  website and logo and save you from forthcoming problems. And if you are a designer, you need to be doubly sure of copyright protection of each and every design component you are going to incorporate in your design. This will allow you to better control your designed or purchased images and you won’t land up dealing with infringement issues when you are about to sell your logo or a graphic design!

3. Try to Do Away with Trademark Images

You need to be very cautious while considering an image or a picture that closely resembles any trademark image. Corbin Ball says that use of images that are closely patterned after trademark images can go against the intellectual property laws.

It is, therefore, advisable to completely avoid trademark images especially if you do not have the permission to use them. Remember, even a tiny part of the trademark design used in your website without the owner’s permission can invoke complains and make you guilty of violation acts.

With these handy and simple to integrate tips, startups and small businesses can easily do away with copyright and infringement issues.