Email marketing makes for one of the most affordable ways to reach out to your customers for startups, especially ecommerce startups. According to a blog published at Custora, email marketing is the second biggest way of driving traffic after search engines for ecommerce businesses. But email marketing is no mean feat considering most users don’t like to share their email addresses with just anyone. So, how do you effectively use email marketing to ensure more leads and revenue for your ecommerce startup?
Here’s a little list of top 5 best email marketing tips to drive visitors to your site and converting them into buyers.
Segmentation of email list is important to ensure maximum impact. This way you can ensure that you’re sending the right email to each individual customers conforming to their interests or needs. A survey conducted by MailChimp reveals that sending emails to specific segments increases of chances of opening the mail by 14% and click-through rates improve by 15%.
Giving a personal touch to your message in your emails is extremely important to converting your email recipients into buyers. Email personalization results in 14% improvement in click-through-rates and conversion rates goes up by 10%. So, personalize your email subject lines and call to action to attract prospects. In addition, make it a point that your email list is relevant to your business.
3. Mobile Optimization
According to a study by Litmus, 53% emails are opened on mobile devices and the number is rising by each day. Another study reveals that responsive design of emails is responsible for increasing click-through-rate of emails by 63% and transaction rates by 18%. So, consider making your emails responsive to small screens of mobile devices. Keep width at 500 pixels, body at 14 pixels and headlines at 22 pixels.
Images are your surefire tools to make your email marketing campaign successful. Relevant images of products along with your email message help in convincing the readers in clicking on the links that take them to your ecommerce website. Make sure that the product images are clickable. To make your emails even more impactful, do well to use dynamic images showing your products in action offering visitors a real time experience of the product.
Once the reader of your email is finished with getting your message, your call–to-action button does rest of the job of converting the reader into buyer. Choose colors that make your call to action buttons stand out. Placement is yet another criteria that you must test your CTA on. Ensure creative call-to-action buttons.
Remember, emails are the most powerful weapon in your marketing arsenal and a careless approach will do nothing but hurt your marketing endeavors. Take that extra effort to organize and send out your relevant emails content to lure nearly 70% of consumers who prefer email as the primary mode of communication with your ecommerce business.
Do you know of any other tips that can help you maximize the impact of your emails? Please leave your comments below and spread some ecommerce startup love!