Top 5 Best Email Marketing Tips for Ecommerce Startups

Email marketing makes for one of the most affordable ways to reach out to your customers for startups, especially ecommerce startups. According to a blog published at Custora, email marketing is the second biggest way of driving traffic after search engines for ecommerce businesses. But email marketing is no mean feat considering most users don’t like to share their email addresses with just anyone. So, how do you effectively use email marketing to ensure more leads and revenue for your ecommerce startup?
niriya email marketing tips ecommerce startups

Here’s a little list of top 5 best email marketing tips to drive visitors to your site and converting them into buyers.

1. Segmentation

Segmentation of email list is important to ensure maximum impact. This way you can ensure that you’re sending the right email to each individual customers conforming to their interests or needs. A survey conducted by MailChimp reveals that sending emails to specific segments increases of chances of opening the mail by 14% and click-through rates improve by 15%.

2. Personalization

Giving a personal touch to your message in your emails is extremely important to converting your email recipients into buyers. Email personalization results in 14% improvement in click-through-rates and conversion rates goes up by 10%. So, personalize your email subject lines and call to action to attract prospects. In addition, make it a point that your email list is relevant to your business.

3. Mobile Optimization

According to a study by Litmus, 53% emails are opened on mobile devices and the number is rising by each day. Another study reveals that responsive design of emails is responsible for increasing click-through-rate of emails by 63% and transaction rates by 18%. So, consider making your emails responsive to small screens of mobile devices. Keep width at 500 pixels, body at 14 pixels and headlines at 22 pixels.

4. Images

Images are your surefire tools to make your email marketing campaign successful. Relevant images of products along with your email message help in convincing the readers in clicking on the links that take them to your ecommerce website. Make sure that the product images are clickable. To make your emails even more impactful, do well to use dynamic images showing your products in action offering visitors a real time experience of the product.

5. Call-to-Action

Once the reader of your email is finished with getting your message, your call–to-action button does rest of the job of converting the reader into buyer. Choose colors that make your call to action buttons stand out. Placement is yet another criteria that you must test your CTA on. Ensure creative call-to-action buttons.

Remember, emails are the most powerful weapon in your marketing arsenal and a careless approach will do nothing but hurt your marketing endeavors. Take that extra effort to organize and send out your relevant emails content to lure nearly 70% of consumers who prefer email as the primary mode of communication with your ecommerce business.

Do you know of any other tips that can help you maximize the impact of your emails? Please leave your comments below and spread some ecommerce startup love!

Every Startups Should Keep Their Website & Designs Legal

A visually appealing website is the first and foremost requirement of startups to compete in today’s highly competitive market. No wonder, most startups aim to source a creatively inspiring and highly functional website. However, smooth functioning of a startup business becomes increasingly difficult if its website and its design get entangled in legal issues. BITLAW, a legal disclaimer website, clearly states that besides a website being spectacular and fully functional, its design must conform to the website legal standards.
niriya.com - Every Startups Should Keep Their Website And Designs LegalQuite often, site administrators are faced with many serious legal issues as they lack awareness about legal aspects of design. They never know when they’ll be served a legal notice from someone unknown. So, keeping website and designs clean of every possible legal trap is highly essential for businesses, especially startups.

Crucial legal issues faced by website owners that include copyright infringements, trademark concerns, domain name concerns, linking and framing defamation should therefore be handled very carefully. So, startups that do not adhere to the legalities of their website creation may end up wasting their time, money and energy on dealing with legal challenges rather than focusing on the core growth of their business.

Let’s now explore some important elements that will prompt startups to focus on development of websites that are almost free of the legal issues.

1. You are to be Held Responsible

Do you know that as a website owner, you will personally be answerable before a court of law if any legal issues crop up in your website? However, if you can show documents that prove that someone else’s involvement is there then you might escape from your accountability. BITLAW says that the lawsuit is generally filed on the person who is found involved in the illegal creation of website design. And since email service is not allowed for the court cases, the lawsuits require you to be present in the court in person. This is a norm followed in the United States and a majority of other Western countries means you’ll have to personally deal with the legal problems pertaining to your website design.

For lawsuit norms and of Asian countries and other regions, you can check their websites.

2. Why is it Important to Ensure that Every Tiny Part of Design is Legal?

Very often, startup website owners or designers think that since they have acquired legal rights for a major portion of design they need not legally obtain rights for each and every part of that design. And this is where they can easily fall in the trap!

Code, therefore emphasizes that every small part of your design must be legal. You need to ensure that color, typeface, size and design elements of your image or picture are individually owned by you as copyrighted parts of the image. Remember, today’s advance identification technology easily catches illegal additions being done to a design. The access of many software tools within the reach of most of the people has made the task even easier.

So, the best way would be obtain the copyrights of every picture or image you wish to use as part of your website design. Rather, make sure that you possess the rights for all the images you wish to incorporate in your website. The designers too must possess the rights of every tiny bit and piece of design they plan to include in their design. In addition, you also need to ensure that you have rights to do modifications to a copyrighted image, if you plan for it.

Remember that owning the rights of commercial use of any image does not qualify you to modify that image without seeking approval from the owner. In addition, you should also keep the receipt and the terms and conditions of use safe with you long after you purchase rights for an image or design pattern. This will save you from most of the copyright issues that might creep up in the future.

For instance, if you plan to invest on designing a website from a website design agency, do well to check with them about the kind of authorization they have for the website design. You can check for additional licenses as well to ensure better protection of your  website and logo and save you from forthcoming problems. And if you are a designer, you need to be doubly sure of copyright protection of each and every design component you are going to incorporate in your design. This will allow you to better control your designed or purchased images and you won’t land up dealing with infringement issues when you are about to sell your logo or a graphic design!

3. Try to Do Away with Trademark Images

You need to be very cautious while considering an image or a picture that closely resembles any trademark image. Corbin Ball says that use of images that are closely patterned after trademark images can go against the intellectual property laws.

It is, therefore, advisable to completely avoid trademark images especially if you do not have the permission to use them. Remember, even a tiny part of the trademark design used in your website without the owner’s permission can invoke complains and make you guilty of violation acts.

With these handy and simple to integrate tips, startups and small businesses can easily do away with copyright and infringement issues.