How to Build Brand Awareness During Diwali

During the Diwali season more people engage with content on various websites as well ecommerce to buy products online. This is a great time to reach potential customers with brand awareness and online advertisements.

Ads that use the brand awareness objective are optimized to show ads to people who are more likely to pay attention to them. This helps with brand awareness and ad recall to increase sales online.
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Here’s how to use the Brand Awareness objective during the busy shopping season:

1. Choose Brand Awareness for your campaign objective.

Increasing brand awareness is about telling people what makes your business valuable. As your business grows, your campaign goals change. First, your campaigns may focus on building awareness and acquiring new customers. Later, you may encourage people to make a purchase or sign up for an event. So, pick the right advertising objective on Google as well social media platforms that aligns with your business goals.

2. Tell your brand story beautifully

Our eye-catching storytelling formats help you capture attention and tell your brand story across every device. This helps to reach the right people most likely to be interested in your business by connecting you with people who are similar to your existing customers. Start sharing your brand story with the right people at right place and right time.

3. Target ads to people with demographics and interests that are similar to your current customers.

Show your ad to people who live nearby or in the general area of your local business. It is very important to keep in mind that you products should be more interested and realtes to the local residents.

4. Create a slideshow or video ad to tell your brand story or show how you’re preparing to welcome Diwali.

This is one of the best way to engage customers more easily as customers will also like to show such kind of video or images. Shooting such kind of video will help you to make customers more satisfaction and understand about your products.

5. Track metrics including video views for campaigns using video assets, reach, engagement and estimated ad recall lift.

Tracking customers engagement is one of the key factors for increasing sales online. By tracking you will aware about the behaviour of the customer activities and well products they like most. A good track matricks will help you to understand your customers engagement and creating ads.

6. Remarket your customers

Keep your business in front of visitors who have already seen your site. Remarketing targets prior visitors to keep your name at the forefront of their research.

If you find something else that works better for your business, don’t be afraid to try it. Increasing brand awareness takes time, effort, trial and error, and a lot of experimentation. Hence, the above 5 factors are only the best ideas for brand awareness objectives.

How to Develop and Maintain a Successful Business Reputation

Developing a reputation takes time and effort and it can be something that’s lost in an instant. However, there are a number of things you can do to help your business build it’s reputation and keep it for the long term. 8 of 10 internet users in the US say that negative information read online made them change their mind about a purchase decision. With a sound strategy, you can increase traffic to your site and confidence in your brand. How to Develop and Maintain a Successful Business ReputationHere are some basic guidelines to consider while you are planning to develop and maintain a successful business reputation for your business:

Treat Every Customer Fairly

It is observed that customers are always getting arogant while talking to company representative on phone or any media. Replying calmly, politely, and clearly is your best tactic, even if you’re incensed. If potential customers see that you treat even the worst customer fairly, it’ll impress on them that they’ll get a fair shake, giving you a positive business reputation.

Be Active on Resolving Customer Complaints

If a customer comes to you with a concern, whether it’s a minor question or a fairly serious problem, make the time to talk to them directly and find out what happened. Listen carefully, take notes and discuss with them what you can do to rectify the problem and ensure that you will resolve the problem as soon as possible and give a reply note to your customer. Doing this will ensure you have an excellent reputation for your business.

Build A Positive Business Image

Every industry has best practices and a code of ethics, so right from the start, use those as your guiding principles when building a positive business image. Make sure every employee understands what the ethical situations are, why it’s important to abide by these practices, and what to do if faced with a difficult situation. Following such guideline will build a positive business images in your employee and also your customers.

Get Engaged with Community

Joining an industry organization or professional association demonstrates your business commitment. Membership in the Better Business Bureau and the local Chamber of Commerce can also be reassuring to potential customers and also you will recognize by many eye balls that makes a reputation and may lead to a potential customer.

Company Impressions on Paper

Ensuring your business has the right sort of impression on paper is important and this means presenting it in the most professional manner possible. Having a well curated social media presence and also ensuring any material relating to the business is expertly done, creates the correct impression for your company.