How to Increase eCommerce Sales this Christmas?

All the tactics, technique and tips you need to give your online customers the best possible Christmas shopping experience. make your website visitor’s Christmas shopping dreams come true.

Create Product Gift Bundles

Whatever you sell, whatever products or services you have available – pack them. Create a special Christmas bundle offering to give your gifting customers an easy choice.

Everyone’s favourite Secret Santa gift? Surely it has to be the hamper. A delicious treasure trove of festive treats all wrapped up into one nice, neat package.
niriya christmas gift bundlePrepare a Christmas subscription gift pack. This concept will help you
increase your average order size and frequency. It’s a masterful repeat customer generator. And it’s a supremely easy gift for your customer to buy

Christmas Gifts Product Landing Page

A specific gift ideas landing page is all you need to make these gift-giver’s shopping experience a whole lot easier. For such a small amount of effort and cost, you can achieve a significant return.

Promote this landing page through your social channels and email subscription list, and you’ll create a real reason for your audience to return to your site each day.

Have A Christmas Party Social

For most online retailers, social media is a place to develop your relationships with potential and current customers.  If your social media goal is to develop and nurture relationships, use the end of year period to show your followers what Christmas means to your brand.

Encourage your customers to get involved and share holiday ideas, recipes, happy snaps, wish lists and more.

Christmas contest ideas

It is a best way to engage your customer and build brand by creating a contest in either your retail shop on ecommerce website. Give your customer a gift pack while they will participate in your contest. Simply ask them to take a selfie and share with your friends, if your selfie get the maximum like, you will get a x-mas gift from us. So enjoy and win a best gift in ths cristmas.

Create Christmas PPC Ad Campaigns

If you’re using pay per click Google advertising, you need to make the extra effort to create a Christmas-specific program.
niriya chirstmas PPC campaignTry targeting variations with your product campaigns – there’s a big chance that bids on these terms will be cheaper, and you’ll be a good shot at increasing your quality score while you’re at it.

You should also consider Product Listing Ads (PLA’s) if you haven’t already. Visuals are a great idea at Christmas time – gift givers love to image browse.

Ways to Combat Your Ecommerce Business Competitors

Ecommerce business is surely one of the toughest in the market as there are many top-notch ecommerce companies that have carved a niche for them with their high quality products and services. Therefore, it is important for any start-up ecommerce business to ensure extra vigilance against their competitors and make right strategies at the right time to throw surprises at them and beat them hands down.
niriya ecommerce business competitors

Here, we discuss different ways to deal with the competition and competitors in the ecommerce business market.

Low Prices

A way to combat your ecommerce competitor is to lower your prices. You should take the lead in reducing prices for customers. You will notice that as soon as you lower your prices, your sales will scale up. But it is also a fact that competition on the prices is not always the best option especially if you are a smaller retailer. So, know your limitations when it comes to lowering product prices.

High Quality

You can beat your competitors hands down by maintaining high quality standards of the products you offer through your ecommerce store. This helps in building a good reputation for your store. The more reputed your online store will be, the more customers will purchase from you. So, make sure that your store sells only high quality products and offers premium quality services.

Larger Selection

Another method to deal with competitors is to have a fairly larger selection of products in your sale catalogue. You should try to have a wide range of varieties available for a particular product. This helps consumers in making multiple choices and ensures that your customers do not migrate to other sites in search of other varieties in the same product category.

Useful features

Your customers will revisit your online store time and again if they find your services different than other stores. Therefore, always endeavor to provide additional value to your customers. For example, you can offer them product descriptions, installation guides and learning centers so that they can make a well informed purchase.

Great Service

Offering professional and top quality service to the customers is a sure-shot way to win their hearts. Your ecommerce store must deliver products on time and fulfill all promised services. If you have a return policy, it is important to stick to it. If you offer discounts, give it to your customers without disputes. Give them incredible customer experience and your customers will have no option but to come back to your store time and again.

How to Make Ecommerce Strategies that Yield Results

When did you last you reviewed your ecommerce strategies? Many businesses just do not pay attention to the strategies that need improvements even when their online stores are not doing so well. They simply blame their customers for depreciating sales and the business performing along the expected lines.
ecommerce strategies
The matter of fact is that an online store needs to remain very careful when formulating its strategies and clearly point out the weaker areas. Here, we give you some tips on how to make necessary amendments in your strategy to shore up your ecommerce business.

Make Your Store User-Friendly and Convincing

Visitors must have a great shopping experience at your ecommerce store. If they form a bad opinion about your store due to any sort of hassles they come across when selecting products, getting the information or placing their orders, then the user is unlikely to make repeat purchasing. Remember that your customers cannot physically touch and see the products online. Hence, your store should make all efforts to convince potential customers that your products are of genuine quality. So, write descriptions, post high-quality images of the products, enlist testimonials from satisfied customers and do every other thing to convince prospects and customers.

Most importantly, your ecommerce store must give assurance that credit details of the customers are entirely secure. Tell them that your store website has an advance security system installed for safe payment and exchange of information. Also, make sure that your products are priced appropriately to address the cost related worries of budget-minded customers.

Ecommerce experts say that people take pride in taking right purchasing decisions. They will come back again if your store meets their expectation. So, fulfill every promise you make on quality of the product, security of payment details and timely delivery of the products.

Your Store’s Entire Team Should Think like a Customer

Before taking your ecommerce services to the people, test your services first on your own team at the store. Consider the team as your first set of customers and ask them to report if they experience difficulties navigating through your site or placing orders etc. Then, point out the areas that need improvements. Let your team test the service just like your ideal customers will do. So, if you find out flaws in your services, then make the necessary amendments on the store website before finally making it active for visitors.

Pay Attention to Customer Feedback

Many ecommerce specialists emphasize that online stores must listen to what their customers have to say. The experts opine that online stores must make timely adjustments in its features and service accordingly after a fair assessment of their customers’ views and feedbacks. They warn that the stores may not have all the useful ideas from the professionals and that the end-users sometimes provide valuable insights on what’s going wrong with the services.

For example, you may think that many of your store functionalities and features were really cool but your users may not like them at all. They may prefer simple products that satisfy their needs quickly and easily fast. So, feedback and opinions of customers should always be welcomed especially when you introduce new products on your ecommerce website.

Reward the Customers

When customers visit your ecommerce store, they first look for discounts, promotions or loyalty programs. They look for that little extra which gives them the feeling that they are doing a wise shopping. Therefore, lure them with your offers, discounts and promotions. This also helps in generating word-of-mouth publicity for your ecommerce business and helps shape up your brand affinity.

For example, when ecommerce store Everlane was first launched, its founder emailed his friends asking them to invite 50 friends to make them followers and if they do that, they would get free shipping for life. As a result, each of the 600 followers of the store invited 50 friends and in five days the store had 60,000 new sign ups.

Stay Ahead of Competition

Your ecommerce store should always be evolving. This is important to stay ahead of your competition. So, listen to your customers and keep up with the new trends in technologies. Make all the efforts to improve the shopping experiences of your users

7 Mind Tricks to Boost Your Ecommerce Sales

The greatest weapon anyone can use against you is your own brain. The primary function of the brain is to make decisions, and by exploiting the true essence of human psychology by inducing factors like fear, excitement or pleasure, these decision-making capabilities can be governed.
7 Mind Tricks to Boost Your Ecommerce SalesLets begin rolling what these external factors are. Griffin Roer has written in length how mind tricks can effect the purchasing power of the customers. The art of business isn’t all about buying and selling, its also about marketing it well. And to market your services and products well, its important to get into the skin of your target audience.

Lets begin knowing some mind tricks that can boost your ecommerce sales and increase conversion.

1. Only 1 Left in the Stock

By creating a sense of urgency with scarcity you can increase the value of the product, you only have to make your customers feel that the availability is limited. The trick is to keep inventories artificially low. This will motivate the buyer to make a purchasing decision quickly and get their wallet out faster.

2. Order today to avail the item by tomorrow

Consider this scenario, you are browsing a product page and all of sudden you see a pop saying,Hey! Its your lucky day, order today and you will have the product by tomorrow. Now it isn’t much about whether customer want to have a product or not, its all about the happiness the customer will get from the early delivery of the product.

3. Limited Time Remaining for Purchase

Again, a sense of urgency. A deadline can always effect the purchasing decision and bring the customer to your side of the fence. Many coupons based sites are already focusing on limited time deals.

4. Save 38%

The Fear of missing out on something is a great deal-breaker. Sometimes, it looks like everything is on sale. Ecommerce marketers can never ignore the psychological effect of loss aversion. You can always point out the saving right next to MRP and customers will understand that the cost of not buying exceeds the cost of buying.

5. Showcase The Best Value

Another strategy is to display several similar option at an alarming different price. This is done to showcase the most popular or least popular product, which makes the most expensive option seem somehow unreasonable, so the customer will simply narrow down their purchasing decisions.

6. Get Free Shipping on Purchase worth 299

Now, as a money-saving customer, why would anyone want to miss out on free shipping? Say a customer is spending 250 rupees on a tee shirt, and another 50 rupees on shipping. In this case, a customer would want to add socks worth rupees 70 just so that the customer can save some money. This is another mind trick for your ecommerce business to boost sales.

7. Interloper Effect

The desire for outside approval has a name called the interloper effect. Its a part of human nature to think that third-party judgments are unbiased and trustworthy. That’s the reason there is a 5 star rating on some products and 3 on other. Majority of ratings and reviews are in-house in order to give a particular item an authentic feel. Ecommerce websites can always boost sales by following these psychological tips.

Wrapping it Up.
Next time you brainstorm on your business with your employees, makes sure you tell them these rules of engagement which not only will make customers feel comfortable and secure, but will also increase the conversion.

Let us know about more psychological conversion optimization you did for your ecommerce store in the comment section below.

How to Use Social Media for Your E-Commerce Business

Your E-commerce portal must get plenty of visitors in order to compete with hundreds of similar sites out there on the web. This means that you will be consistently looking for places where your potential customers might be active. When you find such places, all you need to ensure is to lure them with attractive offers, schemes and advertise your site amid them. So, what are such places?
Niriya Blog - How to Use Social Media for Your E-Commerce Business
Well, social media is no doubt a buzzing place for people. It provides people a platform to chat and communicate in varied ways with the rest of the world. Most used social sites include Facebook, Twitter, Instagram and YouTube amongst a host of many others. These sites can help you highlight your ecommerce website to draw in audience to your website. However, only a carefully planned strategy to explore social media can work for bringing people to your ecommerce website.

Here are some best ways to consider for promoting your ecommerce website on social channels.

Be More Visible

Social media has over 350 million people communicating with the world. Such massive audience is accessible as your potential consumers if your business is always visible to them. For this, you must post your content such as blogs, vlogs, images, infographics, videos, etc. very often as a source of fresh information about your ecommerce website and its products.

Locate Your Customers

Find out which social channels your targeted audiences are mostly using. Remember not all people use all the social sites. Depending on their preferences and choices, many of them are on Facebook while others communicate mainly through Instagram or YouTube. For example, fashion retailers mostly use Instagram and Pinterest for visual appeals of these platforms and because their consumers use the visual media. Thus, a little research for pinpointing the right channels to target your audience will be prudent.

Maintain Good Reputation

Social media is also proves to a bad place when it comes to ruining reputation of even some of the biggest names in the world of business. Therefore, you must be watchful in guarding your reputation by regularly scanning for adverse comments about your company, products or services you offer. Just as you find out such comments, counter them with arguments and prove them wrong. As a tactic, launch some videos that showcase great qualities and usefulness of your ecommerce site and its services.

Listen to Customer Complaints

Success of your ecommerce business depends a lot on how quickly you meet grievances of your customers. If you fail to do so, they will tarnish your reputation on Facebook and other channels. Therefore, as a wise step, employ a customer support team that can resolve issues through social media.

Research Your Market

Since your target market and consumers are ever evolving, you must be consistently in touch with their changing preferences. Social media outlets make your research job a lot easier. People express their choices and you can get an insight by visiting the comments they are making about the types of products or services you offer. For more information about what customers are looking for, you can visit reviews and trending topics also.

Promote and Sell

Social channels are best considered by marketers as a place to promote a ecommerce business. Since you are running an ecommerce business, you would be offering coupons very often to consumers. Advertise these coupons as pop ups on Facebook pages. Like many companies, you can also create the ‘sell’ feature on your social channel pages.

Build Relationship

Companies now focus on relationship building as a part of their marketing plans. But the relationship with people is best built by being visible and available to them. As against it, the approach of being visible and addressing the people when launching your products or ecommerce website and then vanishing does not work anymore. Instead, make sure that your ecommerce business as a brand records it presence on social sites regularly. That will help greatly in establishing a rapport with people.

I believe that the above mentioned ways be very useful for those who are into the ecommerce business or recently the have started their ecommerce business as stratups.

Top 5 Content Marketing Tips to Boost Your E-commerce Business

If f you’re planning to promote your ecommerce website, then it’s essential that content marketing is an essential part of your e-commerce marketing plan. In fact, content marketing can boost your e-commerce site and help you build user trust for your brand. In addition, content marketing also helps you rank high on SERPs, and helps you attract and convert strangers into long-term customers. So, if you’re looking to boost your ecommerce website.
Top 5 Content Marketing Tips to Boost Your Ecommerce Business - niriya blog

Here is a list of 5 content marketing tips that must find a place in your ecommerce marketing strategy.

1. Create Videos

It is revealed that 80% online visitors watch videos and only 20% read the content. Given the popularity of videos, it’s important for you to create videos to effectively market your ecommerce brand. So, do well to create videos that provide details on how to use your products and services. Videos showing how your products and services will contribute to improvement of your customers’ lives must also find a place on your video creation strategy.

2. Use Images

One thing that dramatically affects the visual appeal of content marketing are photos. Relevant images, those portraying a clear relation to your ecommerce brand and photos that showcase your services or products must be part of your content marketing checklist too. Images that convey your ecommerce brand’s personality also make for a good choice to impress consumers. Your ecommerce marketing plan will benefit immensely if you can create plenty of photos with great titles, descriptions and title tags that are rich in keywords.

3. Content Distribution

Content distribution is yet another vital aspect of your ecommerce marketing strategy. Sharing of your content on social media is essential. Do well to post your content regularly on Facebook, Google+, LinkedIn, YouTube, Twitter and other social media sites. Make it a point to ensure that your content appeals to the emotions of your audience. Ensure social sharing buttons to encourage your visitors to share the content that they like. In addition, encourage visitors to leave their comments, questions and suggestions.

4. Create User-friendly Site

Just having a website for your ecommerce business is not enough. With ever-increasing competition on the web, it has become all the more important to invest in a high-quality, effective web design. Do well to ensure easy navigation so that your visitors are able to navigate easily through the site to locate products or relevant information. Your website must be laid out in such a way that certain elements pop up. For instance, important links such as FAQs shouldn’t be buried under the fold or at the bottom of the page. Contact details should be easy to find. In addition, these elements must be in a clutter-free space.

5. Repurpose Your Static Content

With the overload of static content, users have become desensitized towards brand content. Users now want and essentially demand interesting and engaging content that they can interact with. So, do well to repurpose your static blogs and articles into interactive quizzes, microsites or interactive infographics. Do well to ensure friendly tone and keep the overall voice of the interactive content design simple and engaging. This will help you stand out from your competitors and catch user fancy relatively easily.

We are sure these tips will help you take your ecommerce site to increasing number of people and add another batch of happy consumers to your list of customers.