Top 7 Digital Marketing Tips for Hospital to Increase Potential Patients

As per the predictions of Deloitte Touche Tohmatsu India, the Indian healthcare market which is currently worth of US $100 billion will grow at a Compound Annual Growth Rate (CAGR) of 23% to hit US $280 billion by 2020. This is due to increase in adoption of digital marketing and digital techniques.

1. Build a Responsive & Informative Website

Niriya Hospital - Build a Responsive and Informative WebsiteThe first thing most potential patients will try to do is go through your website and find out as much information about your hospital as possible, online. So don’t just build a website that displays information about your hospital and your team, but focus on giving patients useful health information to take better care of themselves and their family. The best idea would be to talk about preventive care.

2. Use of Social Media Channel

Niriya Hospital - Use of Social Media Channel
The world is on social media. Facebook, Twitter, Instagram, LinkedIn and the likes are the virtual places where you can reach to create brand awareness with potential patients as well as attract good talent. Appearing on social pages will go a long way in keeping you in the mind of the users. Interesting posts keep people interested. And people remember useful tips and their source.

3. Work on SEO

Niriya Hospital SEO
When your potential patient searches for best hospitals and healthcare services you want your hospital to find out on the top places of first page. That is what SEO does. Get your digital marketing expert and and content editor to focus on SEO keywords. Hire a digital marketing agency who is expert in healthcare industry who can provide you the best services for your hospital and bring more potential patients for you.

Search engines are used by 77% of the patients before booking appointments. Search drives nearly 3 times as many visitors to hospital sites as compared to the number of visitors from other affiliate/referral sites. 44% of patients schedule an appointment who research hospitals on a mobile device. The decision process is empowered by digital content.

Before booking an appointment:-

  • 77% of patients use search.
  • 26% used reviews generated by consumers.
  • 50% used health information sites.
  • 54% of the patients used health insurance company sites.
  • 83% used hospital sites.

4. Live Video Discussion

Niriya Hospital - Live Video Discussion
Select the most trending topic related to health for your customers. Live discuss with specialist doctor in social media channels such as Facebook, Instagram, YouTube. Customers are loving to watch such kind of video and raise questions to the doctors. An instant solution attract customers to visit your hospitals.

5. Patients Reviews

Niriya Hospital - Patients Reviews
Get your good work out there as testimonials, videos, patient stories etc. Publish on your website, share and re-share on social media, show it on the LCDs in the hospital waiting areas. Talk about break through treatments in interviews, conferences and public forums. Doing such kind of things will create your hospital more trustworthy.

6. Email Marketing

Niriya Hospital - Niriya Hospital
Email marketing are more effective. Get your digital marketing team to maintain a subscriber email list and share helpful informative emails based on the patient’s illness. It tells your patients that you care for them even after they leave your hospital. Maintaining communication with useful, helpful and high value information is key to building a good hospital brand.

7. Latest Technology and Trends

Niriya Hospital - Technology and Trends
The medical field is vast and every other day, there are new technologies coming up, therefore try to share it with the audience. If hospital performed a surgery that is first of its kind in India. You must sharing such kind of technology content with your customers, it will impress the audience and builds the trust among the patients.

Top 3 Digital Marketing Tips to Increase Valentine’s Day Consumer Spending in 2019

Most consumers only spend one to two weeks planning their Valentine’s Day gifts. However, that fast turnaround from shopping to conversion doesn’t mean that digital marketing efforts are in vain. Instead, brands simply have a smaller timeframe to captivate consumers and encourage them to complete a purchase.
niriya valentine day
Luckily, 92 percent of consumers are willing to spend more money on a Valentine’s Day gift than they intended for the right sale or perfect product. That means nearly every consumer is subject to the persuasion of successful marketing strategies around Valentine’s Day.

Niriya is the best digital marketing agency that capture consumers, increase conversions and boost revenue during Valentine’s Day.

The 3 best marketing strategies include:

1. When In Doubt, Market To Men

Studies show that men spend about twice as much on Valentine’s Day as women do. In addition, they purchase more substantial products.
For example, although women buy more greeting cards, men lead in sales for jewelry, flowers and other experiences such as entertainment and dinner reservations.

Therefore, be sure to add a little more male-focused marketing tactics throughout the first two weeks of February. Try digital marketing initiatives such as:

  • Retargeting.
  • Social media ads.
  • Paid search.
  • And more!

2. Sales Increase Spending

In 2017, The National Retail Federation found that special sales strategically increased spending around Valentine’s Day.

In fact, 48.6 percent of shoppers would spend an additional $10 for an item that had a great deal. Plus, 31.4 percent of shoppers would spend an extra $10 if they also received a free gift with purchase.

To showcase timely sales around Valentine’s Day, invest in marketing tactics such as:

  • Website banner ads.
  • Email marketing campaigns.
  • Video marketing ads.
  • And more!

3. Don’t Forget Friends, Pets and Other Loved Ones

Valentine’s Day may have romantic roots, but consumers are increasingly spending more money on close friends, family and even their pets. In fact, consumers spend $681 million on Valentine’s Day gifts for the pets alone in 2016.

Therefore, it is in your best interest to widen your marketing message beyond traditional couples. Try incorporating inclusive language, creative products or unique experiences aimed at different types of people throughout February to ensure you’re appealing to all valuable shoppers.

“Over half of all Americans will celebrate Valentine’s Day this year,” says DesignRush Founder and Executive Director Gabriel Shaoolian. “By integrating strategic sales, brands will be able to boost brand awareness and improve sales in a small window while still achieving long-term growth.”

To integrate these digital marketing tactics into existing strategies effectively, brands can work with professional digital marketing companies. Partnering with a highly qualified firm gives brands access to experts who have experience with timely marketing campaigns that are proven to lift revenue and sustain it long-term.

We are showcases as the best local and global digital marketing company based in India.

Top 10 Email Marketing Do’s & Don’ts

When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.

There are lots of ways to find people who will look forward to getting your emails, but we’ve rounded up a few that work best. We’re recognized as an Digital Marketing Company on DesignRush. The below given some important instructions while working on email marketing in term of what we have to do and what we have to avoid while sending emails to our subscribers or customers.

Email Marketing Do’s

  1. Grow your email list the right way using a sign-up form that requires subscribers to opt-in to receive your emails.niriya grow email list
  2.  Keep your business on their mind. Send your welcome email immediately after they subscribe.niriya welcome emails
  3. Include attention – getting preheader text to provide more context to your message and encourage your reader to open the email.niriya preheader text
  4. Segment your list based on the interests of your audience or their stage in the buying cycles.niriya audience interests
  5. Use your reporting data to improve your future email campaigns and customer engagement.niriya reporting data
  6. Get personal because personalization increases your email’s chance of being opened by 26%.niriya personal email
  7. Use marketing automation to create customer journey’s that nurture them and provide them valuable content along the way.niriya marketing automation
  8. Use dynamic content to tailor message to subscriber attributes. Focus on your customer’s gender, performance and their geo-location.niriya dynamic content
  9. Give your emails the best chance at being opened. Send emails based on your subscriber’s time zones to give your emails the best chance of being opened.niriya susbcriber time-zone
  10. Check every element of your email to ensure it’s in tip-top shape before you push send.niriya email checklist

Email Marketing Don’ts

  1. Buy an email list
  2. Make new subscribers wait to hear from you after they’ve signed up.
  3. Forget preheader text.
  4. Send the same email to every subscriber on your list
  5. Ignore your email marketing reporting or analytics
  6. Send a generic email that does’nt speak to anyone
  7. Send disconnected on-off emails
  8. Use the same images and copy for every subscriber
  9. Send emails to all subscribers all the same time
  10. Send your email without doing a through check for typos, broken links and other errors.

Display Advertising – Some Shocking Facts You Should Know

niriya.com-Display Advertising – Some Shocking Facts You Should KnowDisplay advertising comprises of all those ads that you see on web pages. Almost all the websites have these types of advertisements. And the reason behind including them on the website pages is to monetize the web traffic. The objective is to give visitors a window to click on the ads so that they are directed to the ad owner’s business website. So, at the face of it, it looks like display advertising is a perfect means of bringing in the potential customers directly to a commercial website. In fact, this form of marketing has been in trend for quite few years. But is display advertising a really rewarding marketing effort let’s check in detail!

Going by the recent surveys and resultant statistics, display advertising does not seem to be producing the desired amount of clicks. It has been found that engagement rate of display ads is incredibly low. This is a serious cause of concern for entrepreneurs and small businesses. They take resort in these ads in the hope of garnering a good amount of clicks so that more people can directly come to the online business site of the ad owner. But sadly, the standard 468×60 ad has only a click through rate (CTR) of 0.04% while that of average banner ad is 0.1%. These could become a serious issue of concern for the business owners who may be pouring in huge amount of money into display advertising.

Some Alarming Facts

Culled from popular ad marketing websites SolveMedia, comScore, DoubleClick and GoldSpotMedia, here are some staggering facts about display advertising that all businesses must know.

  1. Do not think that everyone is clicking on display ads. The surveys reveal that only 8% of the website visitors account for 85% of clicks on the ads. What is more alarming that some of these clicks come from non-human sources!
  2. Are you sure that your banner ad will be remembered? Well, know that an average user is served more than 1,700 ads per month. How many of those ads do they actually remember?
  3. Now, moving on to Click through Rate (CTR). Display ads generate an average CTR of just 0.1%.
  4. If your hopes rest on getting more clicks on mobile ads, then you go to know that 50% clicks on mobile ads are accidental. This means that a majority of people clicking on the ads are unlikely to buy from your online store.

What Should You Do Now?

The above mentioned stats can discourage even a die-hard fan of display ads. After all, what is the point in investing in the ads if only few of the users are going to click on it? So, are these ads a shear waste of time and money? Remember that though these ads may not be generating an expected amount of clicks, still they are a good marketing tool for your business in numerous ways. Why, let’s see?

To highlight the positive side of these ads, we are quoting the words of John Lowell, Starcom USA SVP, Director, Research & Analytics head. He says, “A click means nothing, earns no revenue and creates no brand equity. Your online advertising has some goal – and it’s certainly not to generate clicks. You want people to visit your website, seek more information, purchase a product, become a lead, keep your brand top of mind, learn something new, feel differently – the list goes on. Regardless of whether the consumer clicked on your ad or not, the key is to determine how that ad unit influenced them to think, feel or do something they wouldn’t have done otherwise.”

This clearly tells us that the success of display ads does not lie in its capacity to encourage more clicks, rather than influence the users or visitors to feel something about your business!

So, what are the things that go a long way in ascertaining the success of the display ads?

(a) Design Matters a Lot

Perhaps that brings our attention to the most important aspect of display ads, the designing part. Needless to say, design is one thing that offers visitors or users with a realistic feel of the business. Rather, it is the design that portrays something positive and useful about the business in the minds of the users. They see your ad on a web page and their brain registers its design in mind and recalls it later when they go out in the market or see your ads elsewhere. So, your design must be memorable, professional in its layout and selection of colors, typefaces, slogans and images to create a long lasting impact.

In fact, ads design plays a vital role in its success in terms of inviting people to click on ads and also in influencing them to feel good about your business. So, even when the users do not click on your display ads, an excellently designed ad works up to your advantage highlighting the key attributes of your business.

(b) How to Get That Perfect Graphic Design for Display Advertising

Creative display ad design communicates with your target audience and summons their attention and interest. However, getting the visitors’ interest in your ad is not an easy task and you might end up wasting a lot of time and money without any fruitful accomplishments.

So, what is the option that can help you yield effective results in minimum cost investments? Hiring a digital marketing agency, for instance offers countless opportunities for creating purposeful display ads at a very cheap price, so you can look at that. Business owners can launch display ads on high traffic websites for some highly creative and awesome display ads. With an effective ad copy, you can call upon a host of potential customers to showcase their portfolio. With a little feedback and focused approach on the received quiries, you too might acquire a stunning display ads for your business.

What Benefits Do Display Ads Offer?

We can cite some good reasons for display ads appearing on web pages frequently.

  • First, the ads do not interrupt the content that is adjoining the ads. The readers can consume the content without much interfering from the ads.
  • Secondly, with display ads, you are sure that the users or visitors will see it on the web pages, even if they do not click on it. Compare this with the email marketing. Your email message may end up in spam box of the receiver.
  • Thirdly, you can use display ads as retargeting ads. Retargeting ads can be used to get attention of the people who once visited your site but left it soon for some different reasons. You can contact them individually or collectively and show them the relevant ads to remind them of your business. You already know them from their previous interaction with your website and so your ad can get them back to your business site for a relook.

Don’t see display ads only as a way of acquiring more clicks for your business site. Rather, visualize these ads as a piece of visual graphic design artwork that showcases your business in a larger prospect. Your display ads may not generate clicks s expected, but don’t avoid them as these ad designs serve your business message strongly and convincingly.