Top 10 Email Marketing Do’s & Don’ts

When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.

There are lots of ways to find people who will look forward to getting your emails, but we’ve rounded up a few that work best. We’re recognized as an Digital Marketing Company on DesignRush. The below given some important instructions while working on email marketing in term of what we have to do and what we have to avoid while sending emails to our subscribers or customers.

Email Marketing Do’s

  1. Grow your email list the right way using a sign-up form that requires subscribers to opt-in to receive your emails.niriya grow email list
  2.  Keep your business on their mind. Send your welcome email immediately after they subscribe.niriya welcome emails
  3. Include attention – getting preheader text to provide more context to your message and encourage your reader to open the email.niriya preheader text
  4. Segment your list based on the interests of your audience or their stage in the buying cycles.niriya audience interests
  5. Use your reporting data to improve your future email campaigns and customer engagement.niriya reporting data
  6. Get personal because personalization increases your email’s chance of being opened by 26%.niriya personal email
  7. Use marketing automation to create customer journey’s that nurture them and provide them valuable content along the way.niriya marketing automation
  8. Use dynamic content to tailor message to subscriber attributes. Focus on your customer’s gender, performance and their geo-location.niriya dynamic content
  9. Give your emails the best chance at being opened. Send emails based on your subscriber’s time zones to give your emails the best chance of being opened.niriya susbcriber time-zone
  10. Check every element of your email to ensure it’s in tip-top shape before you push send.niriya email checklist

Email Marketing Don’ts

  1. Buy an email list
  2. Make new subscribers wait to hear from you after they’ve signed up.
  3. Forget preheader text.
  4. Send the same email to every subscriber on your list
  5. Ignore your email marketing reporting or analytics
  6. Send a generic email that does’nt speak to anyone
  7. Send disconnected on-off emails
  8. Use the same images and copy for every subscriber
  9. Send emails to all subscribers all the same time
  10. Send your email without doing a through check for typos, broken links and other errors.

How to Increase eCommerce Sales this Christmas?

All the tactics, technique and tips you need to give your online customers the best possible Christmas shopping experience. make your website visitor’s Christmas shopping dreams come true.

Create Product Gift Bundles

Whatever you sell, whatever products or services you have available – pack them. Create a special Christmas bundle offering to give your gifting customers an easy choice.

Everyone’s favourite Secret Santa gift? Surely it has to be the hamper. A delicious treasure trove of festive treats all wrapped up into one nice, neat package.
niriya christmas gift bundlePrepare a Christmas subscription gift pack. This concept will help you
increase your average order size and frequency. It’s a masterful repeat customer generator. And it’s a supremely easy gift for your customer to buy

Christmas Gifts Product Landing Page

A specific gift ideas landing page is all you need to make these gift-giver’s shopping experience a whole lot easier. For such a small amount of effort and cost, you can achieve a significant return.

Promote this landing page through your social channels and email subscription list, and you’ll create a real reason for your audience to return to your site each day.

Have A Christmas Party Social

For most online retailers, social media is a place to develop your relationships with potential and current customers.  If your social media goal is to develop and nurture relationships, use the end of year period to show your followers what Christmas means to your brand.

Encourage your customers to get involved and share holiday ideas, recipes, happy snaps, wish lists and more.

Christmas contest ideas

It is a best way to engage your customer and build brand by creating a contest in either your retail shop on ecommerce website. Give your customer a gift pack while they will participate in your contest. Simply ask them to take a selfie and share with your friends, if your selfie get the maximum like, you will get a x-mas gift from us. So enjoy and win a best gift in ths cristmas.

Create Christmas PPC Ad Campaigns

If you’re using pay per click Google advertising, you need to make the extra effort to create a Christmas-specific program.
niriya chirstmas PPC campaignTry targeting variations with your product campaigns – there’s a big chance that bids on these terms will be cheaper, and you’ll be a good shot at increasing your quality score while you’re at it.

You should also consider Product Listing Ads (PLA’s) if you haven’t already. Visuals are a great idea at Christmas time – gift givers love to image browse.

16 Famous Logos with a Hidden Meaning That We Never Even Noticed

How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it.

Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous logos everywhere but never consider what their logos exactly mean. Curious to know the secret?

Find out the secret of 16 famous logos with a hidden meaning you’ve never noticed.


delhiwatcher huyndai logoThe letter ‘H’ symbolizes two people – a client and a representative of the company – shaking hands.
delhiwatcher huyndai logo hidden meaning


Delhiwatcher Adidas logoThe current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day.
Delhiwatcher Adidas logo with hidden meaning


Delhiwatcher Apple logo
Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple.
Delhiwatcher Apple logo with hidden meaning


Delhiwatcher vaio logo
The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal.
Delhiwatcher vaio logo with hidden meaning


Delhiwatcher amazon logoThe orange arrow is similar to a smile because the company wants its customers to be satisfied.
Delhiwatcher amazon logo with hidden meaning of smileThe arrow is also stretched between the letters ‘A’ and ‘Z’, in a hint that the company sells absolutely every product you can imagine.
Delhiwatcher amazon logo with hidden meaning from arrow symbol a to z

Baskin Robbins

Delhiwatcher baskin robbins logoThe pink-colored parts of the “BR” section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell.
Delhiwatcher baskin robbins logo with hidden meaning


Delhiwatcher Toyota logoThe logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines.
Delhiwatcher toyota logo with hidden meaning


Delhiwatcher Continental tyre logoContinental, a famous car tire producer, has a logo in which the first two letters depict a car wheel.
Delhiwatcher Continental tyre logo with hidden meaning


Delhiwatcher formula1 logoIf you look carefully at the white space between the letter ‘F’ and the red stripes, you can see the number 1.
Delhiwatcher formula1 logo hidden meaning


Delhiwatcher Pinterest logoOn Pinterest, people collect images they like from across the Internet and “pin” them to their online boards. That’s why the image of a pin is hidden in the letter P.
Delhiwatcher Pinterest logo with hidden meaning


Delhiwatcher beats logoBeats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head.
Delhiwatcher beats logo with hidden meaning


Delhiwatcher toblerone logoThe famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That’s because Bern is sometimes called a city of bears.
Delhiwatcher toblerone logo with hidden meaning


Delhiwatcher bmw logoThe logo is simply a part of the Bavarian flag, the area of Germany where the company originated.
Delhiwatcher bmw logo with hidden meaning


Delhiwatcher lg logoThe logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers.
Delhiwatcher lg logo with hidden meaning


Delhiwatcher evernote logoThe corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes.
Delhiwatcher evernote logo with hidden meaning


Delhiwatcher coca cola logoIn the space between the letters ‘O’ and ‘L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country.
Delhiwatcher coca cola logo hidden meaningSource: Delhi Watcher

How to Build Brand Awareness During Diwali

During the Diwali season more people engage with content on various websites as well ecommerce to buy products online. This is a great time to reach potential customers with brand awareness and online advertisements.

Ads that use the brand awareness objective are optimized to show ads to people who are more likely to pay attention to them. This helps with brand awareness and ad recall to increase sales online.
brand awareness - niriya

Here’s how to use the Brand Awareness objective during the busy shopping season:

1. Choose Brand Awareness for your campaign objective.

Increasing brand awareness is about telling people what makes your business valuable. As your business grows, your campaign goals change. First, your campaigns may focus on building awareness and acquiring new customers. Later, you may encourage people to make a purchase or sign up for an event. So, pick the right advertising objective on Google as well social media platforms that aligns with your business goals.

2. Tell your brand story beautifully

Our eye-catching storytelling formats help you capture attention and tell your brand story across every device. This helps to reach the right people most likely to be interested in your business by connecting you with people who are similar to your existing customers. Start sharing your brand story with the right people at right place and right time.

3. Target ads to people with demographics and interests that are similar to your current customers.

Show your ad to people who live nearby or in the general area of your local business. It is very important to keep in mind that you products should be more interested and realtes to the local residents.

4. Create a slideshow or video ad to tell your brand story or show how you’re preparing to welcome Diwali.

This is one of the best way to engage customers more easily as customers will also like to show such kind of video or images. Shooting such kind of video will help you to make customers more satisfaction and understand about your products.

5. Track metrics including video views for campaigns using video assets, reach, engagement and estimated ad recall lift.

Tracking customers engagement is one of the key factors for increasing sales online. By tracking you will aware about the behaviour of the customer activities and well products they like most. A good track matricks will help you to understand your customers engagement and creating ads.

6. Remarket your customers

Keep your business in front of visitors who have already seen your site. Remarketing targets prior visitors to keep your name at the forefront of their research.

If you find something else that works better for your business, don’t be afraid to try it. Increasing brand awareness takes time, effort, trial and error, and a lot of experimentation. Hence, the above 5 factors are only the best ideas for brand awareness objectives.

Ways to Combat Your Ecommerce Business Competitors

Ecommerce business is surely one of the toughest in the market as there are many top-notch ecommerce companies that have carved a niche for them with their high quality products and services. Therefore, it is important for any start-up ecommerce business to ensure extra vigilance against their competitors and make right strategies at the right time to throw surprises at them and beat them hands down.
niriya ecommerce business competitors

Here, we discuss different ways to deal with the competition and competitors in the ecommerce business market.

Low Prices

A way to combat your ecommerce competitor is to lower your prices. You should take the lead in reducing prices for customers. You will notice that as soon as you lower your prices, your sales will scale up. But it is also a fact that competition on the prices is not always the best option especially if you are a smaller retailer. So, know your limitations when it comes to lowering product prices.

High Quality

You can beat your competitors hands down by maintaining high quality standards of the products you offer through your ecommerce store. This helps in building a good reputation for your store. The more reputed your online store will be, the more customers will purchase from you. So, make sure that your store sells only high quality products and offers premium quality services.

Larger Selection

Another method to deal with competitors is to have a fairly larger selection of products in your sale catalogue. You should try to have a wide range of varieties available for a particular product. This helps consumers in making multiple choices and ensures that your customers do not migrate to other sites in search of other varieties in the same product category.

Useful features

Your customers will revisit your online store time and again if they find your services different than other stores. Therefore, always endeavor to provide additional value to your customers. For example, you can offer them product descriptions, installation guides and learning centers so that they can make a well informed purchase.

Great Service

Offering professional and top quality service to the customers is a sure-shot way to win their hearts. Your ecommerce store must deliver products on time and fulfill all promised services. If you have a return policy, it is important to stick to it. If you offer discounts, give it to your customers without disputes. Give them incredible customer experience and your customers will have no option but to come back to your store time and again.

Display Advertising – Some Shocking Facts You Should Know Advertising – Some Shocking Facts You Should KnowDisplay advertising comprises of all those ads that you see on web pages. Almost all the websites have these types of advertisements. And the reason behind including them on the website pages is to monetize the web traffic. The objective is to give visitors a window to click on the ads so that they are directed to the ad owner’s business website. So, at the face of it, it looks like display advertising is a perfect means of bringing in the potential customers directly to a commercial website. In fact, this form of marketing has been in trend for quite few years. But is display advertising a really rewarding marketing effort let’s check in detail!

Going by the recent surveys and resultant statistics, display advertising does not seem to be producing the desired amount of clicks. It has been found that engagement rate of display ads is incredibly low. This is a serious cause of concern for entrepreneurs and small businesses. They take resort in these ads in the hope of garnering a good amount of clicks so that more people can directly come to the online business site of the ad owner. But sadly, the standard 468×60 ad has only a click through rate (CTR) of 0.04% while that of average banner ad is 0.1%. These could become a serious issue of concern for the business owners who may be pouring in huge amount of money into display advertising.

Some Alarming Facts

Culled from popular ad marketing websites SolveMedia, comScore, DoubleClick and GoldSpotMedia, here are some staggering facts about display advertising that all businesses must know.

  1. Do not think that everyone is clicking on display ads. The surveys reveal that only 8% of the website visitors account for 85% of clicks on the ads. What is more alarming that some of these clicks come from non-human sources!
  2. Are you sure that your banner ad will be remembered? Well, know that an average user is served more than 1,700 ads per month. How many of those ads do they actually remember?
  3. Now, moving on to Click through Rate (CTR). Display ads generate an average CTR of just 0.1%.
  4. If your hopes rest on getting more clicks on mobile ads, then you go to know that 50% clicks on mobile ads are accidental. This means that a majority of people clicking on the ads are unlikely to buy from your online store.

What Should You Do Now?

The above mentioned stats can discourage even a die-hard fan of display ads. After all, what is the point in investing in the ads if only few of the users are going to click on it? So, are these ads a shear waste of time and money? Remember that though these ads may not be generating an expected amount of clicks, still they are a good marketing tool for your business in numerous ways. Why, let’s see?

To highlight the positive side of these ads, we are quoting the words of John Lowell, Starcom USA SVP, Director, Research & Analytics head. He says, “A click means nothing, earns no revenue and creates no brand equity. Your online advertising has some goal – and it’s certainly not to generate clicks. You want people to visit your website, seek more information, purchase a product, become a lead, keep your brand top of mind, learn something new, feel differently – the list goes on. Regardless of whether the consumer clicked on your ad or not, the key is to determine how that ad unit influenced them to think, feel or do something they wouldn’t have done otherwise.”

This clearly tells us that the success of display ads does not lie in its capacity to encourage more clicks, rather than influence the users or visitors to feel something about your business!

So, what are the things that go a long way in ascertaining the success of the display ads?

(a) Design Matters a Lot

Perhaps that brings our attention to the most important aspect of display ads, the designing part. Needless to say, design is one thing that offers visitors or users with a realistic feel of the business. Rather, it is the design that portrays something positive and useful about the business in the minds of the users. They see your ad on a web page and their brain registers its design in mind and recalls it later when they go out in the market or see your ads elsewhere. So, your design must be memorable, professional in its layout and selection of colors, typefaces, slogans and images to create a long lasting impact.

In fact, ads design plays a vital role in its success in terms of inviting people to click on ads and also in influencing them to feel good about your business. So, even when the users do not click on your display ads, an excellently designed ad works up to your advantage highlighting the key attributes of your business.

(b) How to Get That Perfect Graphic Design for Display Advertising

Creative display ad design communicates with your target audience and summons their attention and interest. However, getting the visitors’ interest in your ad is not an easy task and you might end up wasting a lot of time and money without any fruitful accomplishments.

So, what is the option that can help you yield effective results in minimum cost investments? Hiring a digital marketing agency, for instance offers countless opportunities for creating purposeful display ads at a very cheap price, so you can look at that. Business owners can launch display ads on high traffic websites for some highly creative and awesome display ads. With an effective ad copy, you can call upon a host of potential customers to showcase their portfolio. With a little feedback and focused approach on the received quiries, you too might acquire a stunning display ads for your business.

What Benefits Do Display Ads Offer?

We can cite some good reasons for display ads appearing on web pages frequently.

  • First, the ads do not interrupt the content that is adjoining the ads. The readers can consume the content without much interfering from the ads.
  • Secondly, with display ads, you are sure that the users or visitors will see it on the web pages, even if they do not click on it. Compare this with the email marketing. Your email message may end up in spam box of the receiver.
  • Thirdly, you can use display ads as retargeting ads. Retargeting ads can be used to get attention of the people who once visited your site but left it soon for some different reasons. You can contact them individually or collectively and show them the relevant ads to remind them of your business. You already know them from their previous interaction with your website and so your ad can get them back to your business site for a relook.

Don’t see display ads only as a way of acquiring more clicks for your business site. Rather, visualize these ads as a piece of visual graphic design artwork that showcases your business in a larger prospect. Your display ads may not generate clicks s expected, but don’t avoid them as these ad designs serve your business message strongly and convincingly.

How to Make Ecommerce Strategies that Yield Results

When did you last you reviewed your ecommerce strategies? Many businesses just do not pay attention to the strategies that need improvements even when their online stores are not doing so well. They simply blame their customers for depreciating sales and the business performing along the expected lines.
ecommerce strategies
The matter of fact is that an online store needs to remain very careful when formulating its strategies and clearly point out the weaker areas. Here, we give you some tips on how to make necessary amendments in your strategy to shore up your ecommerce business.

Make Your Store User-Friendly and Convincing

Visitors must have a great shopping experience at your ecommerce store. If they form a bad opinion about your store due to any sort of hassles they come across when selecting products, getting the information or placing their orders, then the user is unlikely to make repeat purchasing. Remember that your customers cannot physically touch and see the products online. Hence, your store should make all efforts to convince potential customers that your products are of genuine quality. So, write descriptions, post high-quality images of the products, enlist testimonials from satisfied customers and do every other thing to convince prospects and customers.

Most importantly, your ecommerce store must give assurance that credit details of the customers are entirely secure. Tell them that your store website has an advance security system installed for safe payment and exchange of information. Also, make sure that your products are priced appropriately to address the cost related worries of budget-minded customers.

Ecommerce experts say that people take pride in taking right purchasing decisions. They will come back again if your store meets their expectation. So, fulfill every promise you make on quality of the product, security of payment details and timely delivery of the products.

Your Store’s Entire Team Should Think like a Customer

Before taking your ecommerce services to the people, test your services first on your own team at the store. Consider the team as your first set of customers and ask them to report if they experience difficulties navigating through your site or placing orders etc. Then, point out the areas that need improvements. Let your team test the service just like your ideal customers will do. So, if you find out flaws in your services, then make the necessary amendments on the store website before finally making it active for visitors.

Pay Attention to Customer Feedback

Many ecommerce specialists emphasize that online stores must listen to what their customers have to say. The experts opine that online stores must make timely adjustments in its features and service accordingly after a fair assessment of their customers’ views and feedbacks. They warn that the stores may not have all the useful ideas from the professionals and that the end-users sometimes provide valuable insights on what’s going wrong with the services.

For example, you may think that many of your store functionalities and features were really cool but your users may not like them at all. They may prefer simple products that satisfy their needs quickly and easily fast. So, feedback and opinions of customers should always be welcomed especially when you introduce new products on your ecommerce website.

Reward the Customers

When customers visit your ecommerce store, they first look for discounts, promotions or loyalty programs. They look for that little extra which gives them the feeling that they are doing a wise shopping. Therefore, lure them with your offers, discounts and promotions. This also helps in generating word-of-mouth publicity for your ecommerce business and helps shape up your brand affinity.

For example, when ecommerce store Everlane was first launched, its founder emailed his friends asking them to invite 50 friends to make them followers and if they do that, they would get free shipping for life. As a result, each of the 600 followers of the store invited 50 friends and in five days the store had 60,000 new sign ups.

Stay Ahead of Competition

Your ecommerce store should always be evolving. This is important to stay ahead of your competition. So, listen to your customers and keep up with the new trends in technologies. Make all the efforts to improve the shopping experiences of your users

7 Mind Tricks to Boost Your Ecommerce Sales

The greatest weapon anyone can use against you is your own brain. The primary function of the brain is to make decisions, and by exploiting the true essence of human psychology by inducing factors like fear, excitement or pleasure, these decision-making capabilities can be governed.
7 Mind Tricks to Boost Your Ecommerce SalesLets begin rolling what these external factors are. Griffin Roer has written in length how mind tricks can effect the purchasing power of the customers. The art of business isn’t all about buying and selling, its also about marketing it well. And to market your services and products well, its important to get into the skin of your target audience.

Lets begin knowing some mind tricks that can boost your ecommerce sales and increase conversion.

1. Only 1 Left in the Stock

By creating a sense of urgency with scarcity you can increase the value of the product, you only have to make your customers feel that the availability is limited. The trick is to keep inventories artificially low. This will motivate the buyer to make a purchasing decision quickly and get their wallet out faster.

2. Order today to avail the item by tomorrow

Consider this scenario, you are browsing a product page and all of sudden you see a pop saying,Hey! Its your lucky day, order today and you will have the product by tomorrow. Now it isn’t much about whether customer want to have a product or not, its all about the happiness the customer will get from the early delivery of the product.

3. Limited Time Remaining for Purchase

Again, a sense of urgency. A deadline can always effect the purchasing decision and bring the customer to your side of the fence. Many coupons based sites are already focusing on limited time deals.

4. Save 38%

The Fear of missing out on something is a great deal-breaker. Sometimes, it looks like everything is on sale. Ecommerce marketers can never ignore the psychological effect of loss aversion. You can always point out the saving right next to MRP and customers will understand that the cost of not buying exceeds the cost of buying.

5. Showcase The Best Value

Another strategy is to display several similar option at an alarming different price. This is done to showcase the most popular or least popular product, which makes the most expensive option seem somehow unreasonable, so the customer will simply narrow down their purchasing decisions.

6. Get Free Shipping on Purchase worth 299

Now, as a money-saving customer, why would anyone want to miss out on free shipping? Say a customer is spending 250 rupees on a tee shirt, and another 50 rupees on shipping. In this case, a customer would want to add socks worth rupees 70 just so that the customer can save some money. This is another mind trick for your ecommerce business to boost sales.

7. Interloper Effect

The desire for outside approval has a name called the interloper effect. Its a part of human nature to think that third-party judgments are unbiased and trustworthy. That’s the reason there is a 5 star rating on some products and 3 on other. Majority of ratings and reviews are in-house in order to give a particular item an authentic feel. Ecommerce websites can always boost sales by following these psychological tips.

Wrapping it Up.
Next time you brainstorm on your business with your employees, makes sure you tell them these rules of engagement which not only will make customers feel comfortable and secure, but will also increase the conversion.

Let us know about more psychological conversion optimization you did for your ecommerce store in the comment section below.

Top 5 Best Email Marketing Tips for Ecommerce Startups

Email marketing makes for one of the most affordable ways to reach out to your customers for startups, especially ecommerce startups. According to a blog published at Custora, email marketing is the second biggest way of driving traffic after search engines for ecommerce businesses. But email marketing is no mean feat considering most users don’t like to share their email addresses with just anyone. So, how do you effectively use email marketing to ensure more leads and revenue for your ecommerce startup?
niriya email marketing tips ecommerce startups

Here’s a little list of top 5 best email marketing tips to drive visitors to your site and converting them into buyers.

1. Segmentation

Segmentation of email list is important to ensure maximum impact. This way you can ensure that you’re sending the right email to each individual customers conforming to their interests or needs. A survey conducted by MailChimp reveals that sending emails to specific segments increases of chances of opening the mail by 14% and click-through rates improve by 15%.

2. Personalization

Giving a personal touch to your message in your emails is extremely important to converting your email recipients into buyers. Email personalization results in 14% improvement in click-through-rates and conversion rates goes up by 10%. So, personalize your email subject lines and call to action to attract prospects. In addition, make it a point that your email list is relevant to your business.

3. Mobile Optimization

According to a study by Litmus, 53% emails are opened on mobile devices and the number is rising by each day. Another study reveals that responsive design of emails is responsible for increasing click-through-rate of emails by 63% and transaction rates by 18%. So, consider making your emails responsive to small screens of mobile devices. Keep width at 500 pixels, body at 14 pixels and headlines at 22 pixels.

4. Images

Images are your surefire tools to make your email marketing campaign successful. Relevant images of products along with your email message help in convincing the readers in clicking on the links that take them to your ecommerce website. Make sure that the product images are clickable. To make your emails even more impactful, do well to use dynamic images showing your products in action offering visitors a real time experience of the product.

5. Call-to-Action

Once the reader of your email is finished with getting your message, your call–to-action button does rest of the job of converting the reader into buyer. Choose colors that make your call to action buttons stand out. Placement is yet another criteria that you must test your CTA on. Ensure creative call-to-action buttons.

Remember, emails are the most powerful weapon in your marketing arsenal and a careless approach will do nothing but hurt your marketing endeavors. Take that extra effort to organize and send out your relevant emails content to lure nearly 70% of consumers who prefer email as the primary mode of communication with your ecommerce business.

Do you know of any other tips that can help you maximize the impact of your emails? Please leave your comments below and spread some ecommerce startup love!

How to Develop and Maintain a Successful Business Reputation

Developing a reputation takes time and effort and it can be something that’s lost in an instant. However, there are a number of things you can do to help your business build it’s reputation and keep it for the long term. 8 of 10 internet users in the US say that negative information read online made them change their mind about a purchase decision. With a sound strategy, you can increase traffic to your site and confidence in your brand. How to Develop and Maintain a Successful Business ReputationHere are some basic guidelines to consider while you are planning to develop and maintain a successful business reputation for your business:

Treat Every Customer Fairly

It is observed that customers are always getting arogant while talking to company representative on phone or any media. Replying calmly, politely, and clearly is your best tactic, even if you’re incensed. If potential customers see that you treat even the worst customer fairly, it’ll impress on them that they’ll get a fair shake, giving you a positive business reputation.

Be Active on Resolving Customer Complaints

If a customer comes to you with a concern, whether it’s a minor question or a fairly serious problem, make the time to talk to them directly and find out what happened. Listen carefully, take notes and discuss with them what you can do to rectify the problem and ensure that you will resolve the problem as soon as possible and give a reply note to your customer. Doing this will ensure you have an excellent reputation for your business.

Build A Positive Business Image

Every industry has best practices and a code of ethics, so right from the start, use those as your guiding principles when building a positive business image. Make sure every employee understands what the ethical situations are, why it’s important to abide by these practices, and what to do if faced with a difficult situation. Following such guideline will build a positive business images in your employee and also your customers.

Get Engaged with Community

Joining an industry organization or professional association demonstrates your business commitment. Membership in the Better Business Bureau and the local Chamber of Commerce can also be reassuring to potential customers and also you will recognize by many eye balls that makes a reputation and may lead to a potential customer.

Company Impressions on Paper

Ensuring your business has the right sort of impression on paper is important and this means presenting it in the most professional manner possible. Having a well curated social media presence and also ensuring any material relating to the business is expertly done, creates the correct impression for your company.