A logo serves many purposes in the modern world of businesses. It can send right business message to your target customer. A professionally designed company logo has the power to convert people into loyal customers. In fact, there are many ways a well designed logo can serve its company and business.
Logo design of a company can make or break its business prospects in the market. A perfectly created logo is capable of establishing a good rapport with the audience that a company and its business tries to achieve. But a wrongly designed logo fails to communicate a business message and ultimately harms business of a company.
Here are 8 powerful tips for effective logo design for a company
- Use an overlay to say that it has two images mixed as one and it looks memorable because visitors love mind games which are little bit logical.
- Colour palette plays vital role in logo design because it carries a meaning to your company. We have to use branded Colours. And make sure look should not spoil when it turns gray-scale version also.
- Logo should be unique and easily recognisable to the viewers.
- Use custom fonts for the logo text, for a unique fee like awesome lettering.
- Don’t be complicated, make it simple. Loot at Nike, Apple, hp, dell etc., brands, any common viewer can easily recognize those logos because of their simplicity and publicity. Better to use some icons which are custom designs.
- Proportion and Symmetry does matters, your company logo should be mathematically correct and professional. When you look at popular company logos, they have designed by proper sizes, pixels and concept.
- Small aspects are subtle, make your logo more creative with a hidden concept in shape, it will appear only when viewer see it with more focus.
- Make a meaning to your logo, define your company logo in your way. When observe popular logos, they will express the title’s meaning/purpose.