As per the predictions of Deloitte Touche Tohmatsu India, the Indian healthcare market which is currently worth of US $100 billion will grow at a Compound Annual Growth Rate (CAGR) of 23% to hit US $280 billion by 2020. This is due to increase in adoption of digital marketing and digital techniques.
1. Build a Responsive & Informative Website
The first thing most potential patients will try to do is go through your website and find out as much information about your hospital as possible, online. So don’t just build a website that displays information about your hospital and your team, but focus on giving patients useful health information to take better care of themselves and their family. The best idea would be to talk about preventive care.
2. Use of Social Media Channel
The world is on social media. Facebook, Twitter, Instagram, LinkedIn and the likes are the virtual places where you can reach to create brand awareness with potential patients as well as attract good talent. Appearing on social pages will go a long way in keeping you in the mind of the users. Interesting posts keep people interested. And people remember useful tips and their source.
3. Work on SEO
When your potential patient searches for best hospitals and healthcare services you want your hospital to find out on the top places of first page. That is what SEO does. Get your digital marketing expert and and content editor to focus on SEO keywords. Hire a digital marketing agency who is expert in healthcare industry who can provide you the best services for your hospital and bring more potential patients for you.
Search engines are used by 77% of the patients before booking appointments. Search drives nearly 3 times as many visitors to hospital sites as compared to the number of visitors from other affiliate/referral sites. 44% of patients schedule an appointment who research hospitals on a mobile device. The decision process is empowered by digital content.
Before booking an appointment:-
- 77% of patients use search.
- 26% used reviews generated by consumers.
- 50% used health information sites.
- 54% of the patients used health insurance company sites.
- 83% used hospital sites.
4. Live Video Discussion
Select the most trending topic related to health for your customers. Live discuss with specialist doctor in social media channels such as Facebook, Instagram, YouTube. Customers are loving to watch such kind of video and raise questions to the doctors. An instant solution attract customers to visit your hospitals.
5. Patients Reviews
Get your good work out there as testimonials, videos, patient stories etc. Publish on your website, share and re-share on social media, show it on the LCDs in the hospital waiting areas. Talk about break through treatments in interviews, conferences and public forums. Doing such kind of things will create your hospital more trustworthy.
6. Email Marketing
Email marketing are more effective. Get your digital marketing team to maintain a subscriber email list and share helpful informative emails based on the patient’s illness. It tells your patients that you care for them even after they leave your hospital. Maintaining communication with useful, helpful and high value information is key to building a good hospital brand.
7. Latest Technology and Trends
The medical field is vast and every other day, there are new technologies coming up, therefore try to share it with the audience. If hospital performed a surgery that is first of its kind in India. You must sharing such kind of technology content with your customers, it will impress the audience and builds the trust among the patients.