Top 10 Email Marketing Do’s & Don’ts

When you want to communicate something about your brand or sell your stuff, email marketing is one of the most cost-effective ways to do so. Email marketing helps you connect with your audience to promote your brand and increase sales. You can do a lot of things with emails, like sell products, share some news, or tell a story.

There are lots of ways to find people who will look forward to getting your emails, but we’ve rounded up a few that work best. We’re recognized as an Digital Marketing Company on DesignRush. The below given some important instructions while working on email marketing in term of what we have to do and what we have to avoid while sending emails to our subscribers or customers.

Email Marketing Do’s

  1. Grow your email list the right way using a sign-up form that requires subscribers to opt-in to receive your emails.niriya grow email list
  2.  Keep your business on their mind. Send your welcome email immediately after they subscribe.niriya welcome emails
  3. Include attention – getting preheader text to provide more context to your message and encourage your reader to open the email.niriya preheader text
  4. Segment your list based on the interests of your audience or their stage in the buying cycles.niriya audience interests
  5. Use your reporting data to improve your future email campaigns and customer engagement.niriya reporting data
  6. Get personal because personalization increases your email’s chance of being opened by 26%.niriya personal email
  7. Use marketing automation to create customer journey’s that nurture them and provide them valuable content along the way.niriya marketing automation
  8. Use dynamic content to tailor message to subscriber attributes. Focus on your customer’s gender, performance and their geo-location.niriya dynamic content
  9. Give your emails the best chance at being opened. Send emails based on your subscriber’s time zones to give your emails the best chance of being opened.niriya susbcriber time-zone
  10. Check every element of your email to ensure it’s in tip-top shape before you push send.niriya email checklist

Email Marketing Don’ts

  1. Buy an email list
  2. Make new subscribers wait to hear from you after they’ve signed up.
  3. Forget preheader text.
  4. Send the same email to every subscriber on your list
  5. Ignore your email marketing reporting or analytics
  6. Send a generic email that does’nt speak to anyone
  7. Send disconnected on-off emails
  8. Use the same images and copy for every subscriber
  9. Send emails to all subscribers all the same time
  10. Send your email without doing a through check for typos, broken links and other errors.

How to Increase eCommerce Sales this Christmas?

All the tactics, technique and tips you need to give your online customers the best possible Christmas shopping experience. make your website visitor’s Christmas shopping dreams come true.

Create Product Gift Bundles

Whatever you sell, whatever products or services you have available – pack them. Create a special Christmas bundle offering to give your gifting customers an easy choice.

Everyone’s favourite Secret Santa gift? Surely it has to be the hamper. A delicious treasure trove of festive treats all wrapped up into one nice, neat package.
niriya christmas gift bundlePrepare a Christmas subscription gift pack. This concept will help you
increase your average order size and frequency. It’s a masterful repeat customer generator. And it’s a supremely easy gift for your customer to buy

Christmas Gifts Product Landing Page

A specific gift ideas landing page is all you need to make these gift-giver’s shopping experience a whole lot easier. For such a small amount of effort and cost, you can achieve a significant return.

Promote this landing page through your social channels and email subscription list, and you’ll create a real reason for your audience to return to your site each day.

Have A Christmas Party Social

For most online retailers, social media is a place to develop your relationships with potential and current customers.  If your social media goal is to develop and nurture relationships, use the end of year period to show your followers what Christmas means to your brand.

Encourage your customers to get involved and share holiday ideas, recipes, happy snaps, wish lists and more.

Christmas contest ideas

It is a best way to engage your customer and build brand by creating a contest in either your retail shop on ecommerce website. Give your customer a gift pack while they will participate in your contest. Simply ask them to take a selfie and share with your friends, if your selfie get the maximum like, you will get a x-mas gift from us. So enjoy and win a best gift in ths cristmas.

Create Christmas PPC Ad Campaigns

If you’re using pay per click Google advertising, you need to make the extra effort to create a Christmas-specific program.
niriya chirstmas PPC campaignTry targeting variations with your product campaigns – there’s a big chance that bids on these terms will be cheaper, and you’ll be a good shot at increasing your quality score while you’re at it.

You should also consider Product Listing Ads (PLA’s) if you haven’t already. Visuals are a great idea at Christmas time – gift givers love to image browse.