16 Famous Logos with a Hidden Meaning That We Never Even Noticed

How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it.

Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous logos everywhere but never consider what their logos exactly mean. Curious to know the secret?

Find out the secret of 16 famous logos with a hidden meaning you’ve never noticed.


delhiwatcher huyndai logoThe letter ‘H’ symbolizes two people – a client and a representative of the company – shaking hands.
delhiwatcher huyndai logo hidden meaning


Delhiwatcher Adidas logoThe current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day.
Delhiwatcher Adidas logo with hidden meaning


Delhiwatcher Apple logo
Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple.
Delhiwatcher Apple logo with hidden meaning


Delhiwatcher vaio logo
The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal.
Delhiwatcher vaio logo with hidden meaning


Delhiwatcher amazon logoThe orange arrow is similar to a smile because the company wants its customers to be satisfied.
Delhiwatcher amazon logo with hidden meaning of smileThe arrow is also stretched between the letters ‘A’ and ‘Z’, in a hint that the company sells absolutely every product you can imagine.
Delhiwatcher amazon logo with hidden meaning from arrow symbol a to z

Baskin Robbins

Delhiwatcher baskin robbins logoThe pink-colored parts of the “BR” section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell.
Delhiwatcher baskin robbins logo with hidden meaning


Delhiwatcher Toyota logoThe logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines.
Delhiwatcher toyota logo with hidden meaning


Delhiwatcher Continental tyre logoContinental, a famous car tire producer, has a logo in which the first two letters depict a car wheel.
Delhiwatcher Continental tyre logo with hidden meaning


Delhiwatcher formula1 logoIf you look carefully at the white space between the letter ‘F’ and the red stripes, you can see the number 1.
Delhiwatcher formula1 logo hidden meaning


Delhiwatcher Pinterest logoOn Pinterest, people collect images they like from across the Internet and “pin” them to their online boards. That’s why the image of a pin is hidden in the letter P.
Delhiwatcher Pinterest logo with hidden meaning


Delhiwatcher beats logoBeats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head.
Delhiwatcher beats logo with hidden meaning


Delhiwatcher toblerone logoThe famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That’s because Bern is sometimes called a city of bears.
Delhiwatcher toblerone logo with hidden meaning


Delhiwatcher bmw logoThe logo is simply a part of the Bavarian flag, the area of Germany where the company originated.
Delhiwatcher bmw logo with hidden meaning


Delhiwatcher lg logoThe logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers.
Delhiwatcher lg logo with hidden meaning


Delhiwatcher evernote logoThe corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes.
Delhiwatcher evernote logo with hidden meaning


Delhiwatcher coca cola logoIn the space between the letters ‘O’ and ‘L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country.
Delhiwatcher coca cola logo hidden meaningSource: Delhi Watcher

How to Build Brand Awareness During Diwali

During the Diwali season more people engage with content on various websites as well ecommerce to buy products online. This is a great time to reach potential customers with brand awareness and online advertisements.

Ads that use the brand awareness objective are optimized to show ads to people who are more likely to pay attention to them. This helps with brand awareness and ad recall to increase sales online.
brand awareness - niriya

Here’s how to use the Brand Awareness objective during the busy shopping season:

1. Choose Brand Awareness for your campaign objective.

Increasing brand awareness is about telling people what makes your business valuable. As your business grows, your campaign goals change. First, your campaigns may focus on building awareness and acquiring new customers. Later, you may encourage people to make a purchase or sign up for an event. So, pick the right advertising objective on Google as well social media platforms that aligns with your business goals.

2. Tell your brand story beautifully

Our eye-catching storytelling formats help you capture attention and tell your brand story across every device. This helps to reach the right people most likely to be interested in your business by connecting you with people who are similar to your existing customers. Start sharing your brand story with the right people at right place and right time.

3. Target ads to people with demographics and interests that are similar to your current customers.

Show your ad to people who live nearby or in the general area of your local business. It is very important to keep in mind that you products should be more interested and realtes to the local residents.

4. Create a slideshow or video ad to tell your brand story or show how you’re preparing to welcome Diwali.

This is one of the best way to engage customers more easily as customers will also like to show such kind of video or images. Shooting such kind of video will help you to make customers more satisfaction and understand about your products.

5. Track metrics including video views for campaigns using video assets, reach, engagement and estimated ad recall lift.

Tracking customers engagement is one of the key factors for increasing sales online. By tracking you will aware about the behaviour of the customer activities and well products they like most. A good track matricks will help you to understand your customers engagement and creating ads.

6. Remarket your customers

Keep your business in front of visitors who have already seen your site. Remarketing targets prior visitors to keep your name at the forefront of their research.

If you find something else that works better for your business, don’t be afraid to try it. Increasing brand awareness takes time, effort, trial and error, and a lot of experimentation. Hence, the above 5 factors are only the best ideas for brand awareness objectives.